Nayna has showcased their formal collection entitled â€˜Timeless Classicsâ€™. The inspiration behind this collection is rooted deep within Pakistanâ€™s cultural heritage.
“We have done many shows in the past, both locally and internationally, including Washington DC Fashion Week 2009. But for so many local designers to come on one platform and present Pakistan in its true essence and liking is a different feeling altogether.”
Nayna showcased their formal collection entitled ‘Timeless Classics’. The inspiration behind this collection is rooted deep within Pakistan’s cultural heritage. Expect to witness the results of traditional cutting techniques on the catwalk infused with embellishment primarily in traditional ‘Gota’ fused with thread work, metallic kora and dabka work. The ‘Timeless Classics’ collection is based in chiffons, georgette chiffons and heavy double georgette and includes both western and eastern silhouettes.
Designer Saman Arif is the aesthetic force behind the Nayna label. Indeed, nearly three years after the brand first unveiled its collection at an exhibition in New York, Nayna was voted among the top ten designers in the country. In May 2005, Nayna launched its collection in Pakistan with an exclusive fashion show in Lahore; the show was in collaboration with Christian Dior, Tag Heuer and Fendi watches. It was the first time that the aforementioned super brands worked in partnership with a local brand. In 2006, Nayna was nominated by Indus Network at the Indus Style Awards as among the top four young upcoming designer labels. The same year, the fashion house formed a partnership agreement with United Nations World Food Program (UNWFP) – indeed a manifestation of the brand’s attitude towards fashion and social responsibility. In 2007, Nayna was shortlisted for the Young British Fashion Entrepreneur of the year award. In 2009, the label went global as the only designer in the country boasting of a franchise model for its international expansion plan, similar to that of an international FMCG brands, Nayna now has franchise partners in California, Chicago, Washington DC, Texas, Dubai, Leicester, London, Manchester and Toronto.