HSY opened Telenor Bridal Couture Week Day 1 with his latest summer couture collection.
The tenth edition of Bridal Couture Week, Telenor Bridal Couture Week 2015 by HUM Sitaray began on Friday. The first day of TBCW featured fashion presentations by HSY.
HSY collection was outstanding as the king of couture’s collection, which opened the show, was all about the regal style of the clothes worn by the royals of sub-continent. It could be termed as the perfect bridal collection for the summer bride. HSY brought the elite TBCW2015 COLLECTION inspired by the royal darbars of the sub continent infusing eternal sophistication with chic modernism.
Following the successful showcase of his INK Collection at PSFW 2015 which is also now retailing in stores, fashion force HSY is set to open Telenor Bridal Couture Week on Friday 5th June with a new Couture Summer Collection, in Karachi.
Staying true to the brand’s ethos of designing with traditional allure and timeless elegance, the HSY summer couture collection infuses pure chiffons with silks in rich jewel tones embellished with traditional embroidery techniques across classic silhouettes to create a look that channels the HSY timeless bride.
The collection highlights on intricately embellished Lehengas along with shirts with shorter hemlines and HSY’s signature floor length gowns. HSY’s Couture Summer Collection will be available on order at the HSY Studio in Lahore from 10th of June 2015.
Hair and make-up for all days is being done by acclaimed makeup- and hair stylist Saba Ansari of Sabs Salon, choreography and event direction for all days is being handled by Hassan Shehryar Yasin.
Telenor Bridal Couture Week is powered by HAIER Mobile, refreshed by AquaFina, while its official beverage partner is Nestle FruitaVital, fragrance partner is Junaid Jamshed, official radio partner is FM 106.2, furniture partner is Habitt and food partner is Burger King.
The PR & media of the entire event is being handled jointly by Take-II and PR department of HUM Network.