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Television stars and celebrities wear Ayesha Khurram Ayesha Khurram, the hot, funky label from Lahore which has been creating waves with her unique designs such as the Marilyn Monroe shirt and the Old Man shirt, is now becoming the designer of choice for celebrities such as Television star Sarwat Gillani and Hina Dilpazeer, easily one of the biggest names in television dramas.

Sarwat Gillani recently wore a stunning pink and orange outfit to the Timberland celebrating earth heroes function, where environmental heroes from all over Pakistan were recognized and awarded. Talking about she came across an Ayesha Khurram outfit, Sarwat Gillani said: “I visited one of the multibrand stores that Ayesha Khurram stocks at and was immediately impressed by her bold prints, colors and patterns.”

The soft-spoken, curly haired actress who is currently playing Haniya in the TV drama Mata-e-Jaan says she likes vibrant patterns and bright colors. “I am a big fan of colors and patterns, and I think Ayesha Khurram does a great job of combining fun shades with unique patterns and cuts.” The Ayesha Khurram outfit Sarwat Gillani wore was a pink and orange chiffon outfit with gold motifs embroidered on it. She accessorized the outfit with a gold chain and stilettos, leaving her curly hair open for a funky look.

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Comments (0) Posted by Fashion Central on Friday, May 25th, 2012
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Singapore Pakistani Association Presents Jashn "Celebrating The Rhythms And Colors Of The Indus" Singapore Pakistani Association (SPA) was founded in 1948 with the aim of providing a platform for Pakistanis in Singapore to come together and have a way to remain in touch with our Pakistani roots. Today, the Association’s members include Singaporeans, Permanent Residents, Pakistanis working in Singapore, short-term visitors and Pakistani students. Activities have included collaborations with Singapore Heritage Board, major concerts featuring Pakistani artistes, fund-raisers, donation drives and cultural gatherings. Proceeds from these activities have been directed towards different charitable causes. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, May 24th, 2012
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Just like the commendable joint venture of Pakistan Fashion Design Council (PFDC) and L’Oréal Paris, the PFDC L’Oréal Paris Bridal Week 2011, there is something freaky yet splendid. Other than the conventional red carpet, the PFDC L’Oréal Paris Bridal Week 2011 is going to have the exceptional “Black Carpet” for the first time in Pakistan’s fashion history.

Where red is the symbol of glam and style, the black depicts the elegance and passion. This is how the Black Carpet of PFDC L’ Oréal Paris Bridal Week 2011 aims to endow the mesmerizing feel to all fashion designers, fashion models, makeup artists, stylists and to all fashionistas and celebutants to walk over. Photographers will have the opportunity to capture the dazzling steps of participants making PFDC L’ Oréal Paris Bridal Week 2011 Black Carpet memorable for the many forth coming Pakistani fashion weeks.



Mehreen Syed is one of Pakistan’s top supermodels who has set national, regional and international fashion runways ablaze with her show stopping poise and confidence. She continues to grace the pages of local and international magazines and is among Pakistani’s most sought after supermodels. An entrepreneur, Mehreen has most recently launched the International Fashion Academy Pakistan [IFAP] where she combines her expertise in fashion with her business acumen to lead the institute with a passion to succeed and indeed contribute positively to institutionalizing and organizing the fashion industry in Pakistan today. Indeed through IFAP Mehreen has sought to establish a platform that allows the next generation of fashion industry professionals, specifically stylists, models, makeup artists and photographers, to study their field in a professional environment, equipping aspiring specialists with the technical know-how and exposure enabling such students to be able to pursue such studies as a viable career. Continue reading…

Comments (0) Posted by sana shaheen on Saturday, December 17th, 2011
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Latest Pakistani Dramas Dramas of Pakistan have always remained captivating. Latest Pakistani dramas are by no means lagging behind as they are keeping up the tradition.Pakistani dramas 2011 focus the major dilemmas and issues of our social system.

The peculiarity of latest Pakistani dramas is their intricate plots which don’t allow the viewer to switch the channel and wait for the coming ups. Topped up with the plot perfection of Pakistani dramas 2011 comes the variety of unique and virgin topics. Continue reading…

Comments (0) Posted by Mishal on Saturday, November 12th, 2011
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Following the success and wide critical acclaim of their two previous weeks of fashion in Lahore [February 2010] and Karachi [November 2010], the Pakistan Fashion Design Council and Sunsilk are back in the cultural capital of Pakistan with their third PFDC Sunsilk Fashion Week presenting luxury/prêt a porter fashion for the season.

PFDC Sunsilk Fashion Week March/April 2011 will be showcasing 25 designers encompassing both the leading names from the industry and exciting emerging talents that the platform continuously aspires to promote through its platform. This season, PFDC Sunsilk Fashion Week will be staged on the 29th, 31st and the 1st of April with no shows scheduled for the 30th of March given the significance of the country’s Cricket World Cup 2011 semi final match with India to be played the same day. Continue reading…



Fashion in Pakistan has gone through a strange transition, from being almost non-existent to the era of boutiques, and gradually landing into the hands of few individuals who laid the foundation of fashion industry.

Pakistani fashion collection is revealing fashions that have its own colours and traditions to make it out of the ordinary. For decades, Pakistani fashion faced continuous oppression but now this fashion scene has changed a lot and Pakistani fashion industry is standing on its own feet with diversity and distinction.

Fashion is a science that needs special effort and hard work, so we can’t forget the chore performed by our renowned fashion designer’s whose efforts made a specific place of Pakistani fashion collection in international fashion world. Collecting fashion is like choosing the flowers of your own choice from a garden full of different & colorful roses. It might bit difficult yet incredibly interesting. You just have to observe around; glance on the past, observe the present and look forward for the upcoming fashion. Now select the one of your own choice. Continue reading…