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L’Oréal Paris, the world’s leading beauty brand, launch in Pakistan bringing with them their tradition of celebrating beauty, cultivating technical expertise and defining glamour. Started by young French chemist Eugène Schueller one hundred years ago, L’Oréal Paris’ historical belief is deep-rooted in the now iconic motto: ‘Because You’re Worth It!’ This conviction will come to life with an interactive five day mall animation event in Karachi and later in Lahore where mall visitors will be invited to experience the L’Oréal Paris beauty lifestyle. Indeed, both events are stylishly set to introduce L’Oréal to Pakistan’s beauty, fashion and consumer industries respectively.

Speaking about the launch of L’Oréal Paris, Pakistan CEO Musharaf Hai has said “Beauty is about self esteem, confidence and optimism – our vision is to inspire Pakistani women and men with the world’s foremost Beauty brand, L’Oreal Paris”.

L’Oréal Paris will glamourise and transform the Park Towers Mall in Karachi and the Mall of Lahore where they are set to encourage patrons and visitors to experience all areas of beauty with their brand, including; personalised skin care attention from leading dermatologists and skin specialists engaging the L’Oréal Paris Dermo Expertise range; Autumn/Winter makeover’s by the celebrated stylists’ using the eponymous L’Oréal Paris cosmetics line; finding the perfect L’Oréal Paris hair colour with their unbeatable Excellence and Casting ranges with help from expert colour technicians. Lastly, hair styling tips and advice from L’Oréal Paris stylists using their Elvive and their Studio Line ranges.

Both open mall animations will be preceded by L’Oréal Paris’ exclusive industry debut a day before each city opens up to the public; Karachi will witness an exclusive style show by the iconic Nabila and fashion by designer Nida Azwer. An interactive talk by the illustrious skin specialist Peng Qureshi will also feature in the evenings’ activities.

This event will also reveal and introduce L’Oréal Pakistan’s spokespeople, a selection of ladies who complement the brands’ rich heritage of cultivating spokespeople from the world of arts, fashion and beauty.

In Lahore, L’Oréal Paris’ style show will be staged by the young and dynamic Toni and Guy creative director, Lahore, Shammal Qureshi including a fashion showcase by Maria B’s contemporary M Girl line.

L’Oréal Paris’ launch in Pakistan and mall animation events hotly follows their international acclaim for 100 years of sophistication and beauty. Indeed, speaking about L’Oréal, CEO Jean-Paul Agon has said, “we have to move towards what I call ‘accessible innovation’, targeting a very broad customer base.” He says to succeed further, L’Oréal must strive “to keep the spirit and values that have been at the heart of the company for these 100 years…Its about innovation, but its more about spirit – a passion for beauty, a quest for excellence in terms of science, innovation, quality and a real faith in research.”

L’Oréal Paris is now in Pakistan – Join us in celebrating 100 years of legendary beauty.

Comments (0) Posted by saher on Tuesday, October 6th, 2009

Verve is pleased to announce the arrival of the next big food chain in Pakistan; Hardees. For those of you who are not familiar with the brand, Hardees is the 4th largest fast-food chain of the US and is operating in 14 countries around the world. Pakistan is the 14th country to play host to the brand. Hardees prides itself in having thick juicy patties of meat in burgers that are bigger than others and are far more succulent, tasteful and filling than the latter.

Verve is proud to announce the launch of Hardees’ flagship restaurant on MM Alam Road at a private event on end-October. The restaurant will be fully operational thereon-wards for public. Be sure to stop by at the restaurant and be the first to try out the juiciest burgers in town that will give all other brands a run for their money!

Comments (0) Posted by saher on Friday, October 2nd, 2009

We are Pakistanis and this is a fact no man and no land can change. No matter what color we are or how we speak or what we wear and where we live we will always be Pakistanis. But now the question is whether or not we are proud to be a part of Pakistan.

Are we proud to belong to a nation formed by sweat and blood of the freedom fighters? Thanks to those fearless strong headed Pakistanis today we breadth the air of independence and walk the road of evolution.

Pakistan is a land of many miracles and wonders and one should never over look the fact that we are the people of Allah and this land was a gift to us from Him. How we were successful to get Pakistan and how it is still standing with a straight back are things not less than miracles. Many decades have passed but Pakistan managed to stand its ground no matter who ruled it or who bought it! We Pakistanis have a lot to be thankful for and not much to complaint about but sadly Pakistanis do just the opposite.

What really makes a Pakistani? Generations before us and generations after us will probably never know for we have taken Pakistan, the gifted land for granted.

In my opinion on this 14th august we should not pass with some music and good fun but ponder on the question; who a true Pakistani is and try our level best to achieve that goal.
We belong to Pakistan and InshAllah we will prove to be Pakistanis, as well!

Pakistan is the land of many gifts and we as Pakistani should do justice to it.

Comments (0) Posted by saher on Thursday, August 13th, 2009
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Pakistan has never been short of culture. Four provinces all have distant culture. Pakistan comprises numerous diverse cultures and ethnic groups from the Punjabis and Sindhis in the east to the tribal cultures of the Baloch and Pashtun in the west.

Pakistan has been a major hub of culture and the home of ancient civilizations, such as the Indus Valley Civilization – one of the first ‘settled’ peoples. Pakistan culture can be called as “Mixed Culture”. Although the majority of people in Pakistan are Muslims by birth and faith, there is a strong influence of Hindu culture on the present Pakistan culture. The shadows of this influence are quite visible on the marriage ceremonies and festivals like “Basant”.

Old people, women, guests are given positions of prestige, honor and respect in Pakistan culture. Social customs and traditions reflect Islamic touch: people are very much conscious about their social traditions and feel pride in following them.

Fashion Pakistan has played an important rule in promoting culture of Pakistan. Designers take great pride in reflecting their local culture in everything they make.

Westernization and modernization in no way mean we lose our culture on this road of progressive Pakistan. Our culture identifies us as Pakistanis and is source of great pride no doubt!

Comments (0) Posted by saher on Thursday, August 13th, 2009

Passionate Proud Pakistanis are celebrating their “Independence day” on the 14th of August, with full enthusiasm and warmth. No doubt, the affection and tenderness of the patriotic feelings reaches up to their highest edge while celebrating Independence Day.

There are many ways to celebrate and enjoy this especial day; from individual to national level all celebrate this day with their own aptitude. The day has the National Holiday as well, all the over the country. The Independence Day is celebrated throughout the country with Flag raising ceremonies, on almost all big & small, Government & private buildings of our beloved country. Other then this, there is another rich tradition of presenting tribute to the National heroes in different ceremonies. Particularly in the capital of Pakistan, “Islamabad” the President & Prime minister of Pakistan raise the Flag on Presidential & Governmental buildings and delivers speeches. In the speeches they discussed the achievements, we have secured and the future goals and aims, we need to achieve.

Pakistan being a rich cultural state has its own several ways to celebrate the occasions. Big cities celebrate Independence Day with special lighting arrangements on many buildings and houses, families and friends arrange dinners & parties, etc. Housing colonies, Television & radio channels, cultural centers, and different societies organize amusement programs and healthy competitions. Special transmissions broadcast from the entire the Radio & T.V channels all over the country. The preparation of special patriotic songs goes on its bloom on this extraordinary occasion, with the arrangement of special musical concerts.

Besides all these excitements, the Fashion Industry of Pakistan also manages unusual Fashion shows and shoots, particularly regarding to colors theme of the day, which is Green & White.

Comments (0) Posted by Sundus on Wednesday, August 12th, 2009
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Fashion Code is all defined by the clothes, accessories and most importantly the BRANDS we wear. It starts from our own self expression followed by a self defined bold statement on individuality and self evolution.  The people we meet judge us first by the branded outlook we carry. Looking cool and brand conscious is part of being alive these days.  Nothing says super-fly, like wearing top-tier branded quality clothes, all of which you can find in the newly opened Mall of Lahore, led by Mall Manager Ulf Anderson who envisioned it as a shopping cum entertainment centre of Lahore. So, visit MOL, and let your fashion code do the talking from today!

And we have our latest research findings to help you decide on how you want to look and feel like. We got down to probing students why they think big shopping malls are better than retail stores and rightly so, majority said they find everything under one roof. Imagine what a heaven Mall of Lahore will be for those brand conscious youth segment! After all, at the branded stores of the Mall of Lahore, you have everything within reach under one roof, from branded shoes and latest designer apparel to the signature jewelry, we bet you can’t find elsewhere.  Not only do they look better, they help you stand out in your sitting, standing or walking. It’s not just shopping but a complete lifestyle experience.

In the survey, we asked teenage students as to what they thought about all those branded shops.  The top three answers were RELIABILITY, QUALITY and EXCLUSIVITY, which in fact shouldn’t be of any surprise. This is exactly what the high end brands at Mall of Lahore promise you.

The students were also asked about their choice spending as to how they would like to spend their money if they had unlimited supply of it. It’s clear that most young people would choose to spend on general shopping for themselves.  And if you can afford to pamper yourself by flaunting your style and individuality, what’s stopping you?

If you are one of those young urbanites craving for the best and latest look in town, do stop by the Mall of Lahore.  From Nike, to Next to Khaadis, look up and feel all the best top brands on yourself and take your pick!

Comments (0) Posted by saher on Monday, July 20th, 2009