Pantene Bridal Couture Week by Style360, held twice a year, was pioneered by HUM Network Ltd. and Pantene four years ago with the objective of promoting Pakistan’s bridal industry and providing a platform for the country’s upcoming and established designers. The grand bridal show has now become the most eagerly awaited event of the fashion industry, and has continued to exceed expectations with each passing show. From the designing of the cards to the complete execution of the event including set designing, the entire event is always managed by the in-house teams of HUM Network Ltd.
Expressing her delight at the success of PBCW Sultana Siddiqui, president of HUM Network Ltd said “It was my dream to give our designers unprecedented mileage both at home and abroad and I am thrilled that through our Network which is viewed all over the world, we have achieved our targets.”
Sharing his thoughts on the event, Omeir Dawoodji, Senior Communications Manager for P&G Pakistan said: “Pantene is one of the leading names in the beauty industry. Pantene Bridal Couture Week by Style360 has emerged as one of Pakistan’s iconic fashion events and we are proud to be associated with it. This platform is not just a means for us to show our support for the booming fashion industry of Pakistan, but it also provides us with an opportunity to build strong, meaningful connections with women across Pakistan.”
The three-day event comprising six shows in all, will be a unique mix of glamour, fashion show runway and entertainment segments that could enliven any grand wedding. This year 24 bridal designers are participating in the Pantene Bridal Couture Week – the largest number to date – while there are also special hair and makeup shows every day including a very special hair show by renowned hair stylist Nina Lotia, who is also the brand ambassador for Pantene Pakistan.
The line-up of designers participating in the event is both eclectic and impressive to say the least. Participating in the three-day event in alphabetical order are: Aisha Imran, Ali Xeeshan, Ammar Shahid, Arslan Iqbal, Asifa & Nabeel, Ayesha & Somaya, Bina Sultan, Deepak Perwani, Erum Khan, Fahad Hussayn, Hajra Hayat, Hassan Shehryar Yasin, Hina Butt, Humyun Almagir, Maria B, Mehdi, Nida Azwer, Omer Farooq, Rani Emaan, Saira Rizwan, Samreen Vance, Shazia Kiyani, Uzma Baber, Zahid Khan and Zainab Chottani.
On all three days the shows will be choreographed by ace choreographer Hassan Shehryar Yasin while make-up for the event will be done by Saba Ansari of Sabs Salon, who is one of the most respected names in the fashion industry.
26 female models and 15 male models from across the country will be a part of the event this year, while there will also be four international female models. The local female models include Areeba Habib, Amna Baber, Cybil Chaudhry, Eshal, Fouzia Aman, Faiza Ansari, Jia Ali, Iraj, Maha, Mahrosh, Nadia Hussain, Nadia Ali, Nadia Malik, Neha Ahmed, Nooray Bhatty, Racheal, Rabab, Rubab, Rubya Chaudhry, Sadaf Khan, Saima Azhar, Sabeena Pasha, Sana Sarfaraz, Sadaf Kanwal, Sidra Imran and Sabika. The international models are Dora, Elyse, Irina and Natalie.
Every show will boast some special entertainment segment including hair and makeup showcases by Pantene ambassador Nina Lotia, DEPILEX and MARAM & ABROO. The event is powered by Telenor TALKSHAWK, its radio partner is FM91 (Radio 1), official watch is Tissot, fragrance partner is Scentsation, footwear partner is Show Planet, support sponsor is Ecostar and beverage partner is Diet Pepsi.
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