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Lala Textiles to introduce Ethnic Chic 2013 collection at the 6th PFDC Sunsilk Fashion Week 2013Following the successful launch of Brocade by Lala and Dahlia collections, the renowned textile brand is set to showcase its Ethnic Chic 2013 collection in the voile segment of the 6th consecutive prêt a porter Fashion Week, PFDC Sunsilk Fashion Week 2013 on Saturday 27th April 2013.

Indeed, Ethnic Chic collection has fused the traditional look of lawn with multiple variations for summer 2013. An amalgamation of ethnic prints and floral designs have created an interesting mix of lawn, featuring a diversity of colour palettes such as bold and classic black and white lines, serene and beautiful hues of blues, bright and bold hot pinks and summer fresh oranges complete with floral pants, cropped shirts, long flowing dresses and traditional kurtas.

On Lala Textiles’ participation at PFDC Sunsilk Fashion Week, CEO of Lala Textiles Pervez Lala said “This year marks the second occasion that Lala Textiles will be participating in PFDC Sunsilk Fashion Week. As an organisation which has participated in numerous local and international fashion exhibitions, we firmly believe that PFDC Sunsilk Fashion Week has been a catalyst for our fashion industry, helping highlight Pakistan fashion to a broader and more diverse audience.

Lala Textiles is honoured to be a part of the 4 day fashion extravaganza and we look forward to presenting our progressive and affordable womenswear Ethnic Chic collection at the prestigious event.”

Indeed, having started as a trading house in Pakistan in 1947, the Lala Textiles brand launched its first retail label in 1972 and has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi & Lala Classic.

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