After the resounding success of the first two events in autumn 2011 and spring 2012, we would like to introduce you to PFW London3, tobe held in The Great Connaught Rooms, from the 16th to 18th November 2012.
Pakistan has been a cultural and artistic hub since times immemorial. This is best reflected in the Pakistani society of today that is multilingual, multi–ethnic and multicultural. Riwayat, have established this through the twice-yearly PFW London event established over the last 18 months.
Four catwalk shows will play host to over 30 leading and emerging Asian fashion designers over two days on Saturday 17th and Sunday 18th November 2012. The designers will include some of Pakistan’s biggest names in fashion, including Maheen Khan, Rana Noman & Ayesha Haswani.
Ayesha Farook Hashwani has seen instant success in her career since she started in 2005. The very exuberant Ayesha enjoys working with fresh cuts, patterns and fabrics while sticking to her true signature style of feminism. Her effortless fusion of feminism and romance has brought a new label to the market that women find irresistible.
Known for her vivacious dresses and fashion forward style, Ayesha has kept it clean and refined for the last eight years. Her work of art is set apart from everyone by her signature style of chiffons, silks, crystals and beads. AFH by Ayesha have been showcased in Dubai, Hong Kong, London and Pakistan. AFH is available internationally in a short time period.
Rana Noman “I am a bridal wear designer that needs to be classic. So, it’s all about your priorities as a designer.”
Keeping Pakistani heritage alive and living in the fashion of youths and current generation, Rana Noman has always brought a fusion of past and present. His collections reek of luxury and royalty of the Moghul era. His international clientele in the Middle East, United Kingdom, India and United States allows his work to be appreciated by everyone. His inspiration of Moghul’s promotes Pakistani culture, tradition and beauty to all corners of the world. The prime example was the grand opening of Pakistan Fashion Week London 2 with his ‘Safaed ‘ collection that blew London away.
Coco Chanel of the East, Maheen Khan needs no introduction. Her presence alone is exudes elegance and style and her talent is limitless. PFW London is pleased to announce that she will be show casing at Pakistan Fashion Week for the second time.
Maheen’s labels include Maheen and Gulabo, inspired by truck art of Pakistan. Politicians, socialites and royalties, Maheen has been making powerful women look good for decades; she designs for the stylish and simple women. Maheen’s creative streak has always brought new opportunities and chances for Pakistan fashion such as Pakistan Fashion Council that has the goal of putting Pakistan fashion out there in the world.
From Paris to Milan, New York to London, Maheen has done it all, promoting Pakistani fashion all over. Be it chic, elegance, style or luxury Maheen has brought all elements in her collections to suit the ‘real woman.
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