[Lahore: 21 March 2012] Sara Shahid of Sublime launches a brand new line of ready to wear fashion, ‘Simply Sublime’, in Lahore on the 25th of March 2012 at her flagship store on MM Alam Road.
Indeed the Simply Sublime line is the newest addition to the Sublime label which currently boasts over five permanent Pret-a-Porter and couture lines.
While creating the Simply Sublime line, designer Sara Shahid was motivated by three main features: Versatility, Affordability & Wearability, all wrapped into each Simply Sublime ensemble. From a design perspective, the new ready to wear line ranges from lightly embellished trendy tunics to elegant, sophisticated & glamorous tops. Simply Sublime line ranges from PKR 3000- 8000.
Speaking about her new line, Sara Shahid of Sublime said “This season I wanted Sublime to focus on introducing a new ready to wear line available for women which is genuinely affordable and in line with the spring/summer season. The idea is for Simply Sublime is to capture high fashion in a manner that it retail friendly, on trend, wearable and of course reasonably priced. From an interior designer to a micro biologist, from a housewife to an expectant mother, the Simply Sublime line has something for each one of the beautiful women out there. I am proud of the fact that Sublime has been innovating as a brand introducing new lines almost every year now for the past five years and I look forward to introducing Simply Sublime this 2012.”
The Simply Sublime line is currently being launched at the Sublime by Sara Flagship Store located at 98 B/2 Gulberg III, M.M Alam Road, Lahore. The line will soon be available nationwide.