By now everyone knows the name of the Controversy Queen, Veena Malik who gained tremendous amount of fame from the past 2 years from her reality show ‘Big Boss Season 4’.

She has received the same amount of feedback on her Bollywood acts just like her fame. Though somehow the news we hear about her starts and ends with controversy.

After the reality show Big Boss, Veena Malik was surrounded by controversies. From the controversy of her ‘drinking’ at Ashmit Patel’s birthday to the nude photoshoot of FHM Magazine then came her news and denial of her stripping for a Bollywood movie Zindagi 50:50, she manages to surprise everyone every time. Continue reading…

Comments Off Posted by Zara Omer on Saturday, March 31st, 2012


Etihad Airways, the national airline of the United Arab Emirates, has won a prestigious Corporate Social Responsibility award in Pakistan.

The award for Global Corporate Social Responsibility Leadership Premium was presented at the first CSR Business Excellence Awards 2012, organised by the National Forum for Environment and Health.

The award recognized Etihad Airways’ on-going commitment to incorporating ethical values, complying with legal requirements, and respecting individuals, communities and the environment.

This was achieved through outstanding, innovative and world-class services and projects implemented in 2010-2011. Continue reading…

Comments Off Posted by Zara Omer on Friday, March 30th, 2012
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MAHEENKARIM’s Spring Summer 2012 collection, ‘Très magnifique’, epitomises femininity.

It is a fusion of dazzling, bold spring colours with flowy feminine silks and chiffons that add a dash of resort glamour.

The draped flowing silhouettes make for a wonderful resort-wear collection that allures you straight to an enchanting, glitzy beach soiree.

The collection is an amalgamation of fun spirited holiday eveningwear and luxury occasion wear.

These exquisite pieces not only stand out because of the form they take but they are also galvanized in an immaculate elegance with the use of remarkably unusual methods of embellishment. Continue reading…

Comments Off Posted by Zara Omer on Thursday, March 29th, 2012


Collection: Shavings

Shavings is Kino’s first collection designed especially for fashion designer Maheen Karim‘s show titled très magnifique.

Made with Oakwood peels (shavings) and stained with gold, the inspiration for this collections comes from rebirth within ones life time, peeling away the unnecessary to delve in to the essentials.

Kino by Kiran Aman:

With her collection ‘Shavings’, Kiran Aman of Kiran Fine Jewellery debuts her new line; ‘ Kino’. The name Kino translates into the word cinema in most languages. Continue reading…

Comments Off Posted by Zara Omer on Wednesday, March 28th, 2012
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Pakistan Fashion Week LONDON 25th – 27th May 2012:

This season brings new flavors, as Pakistan’s top designers get ready to showcase their autumn winter collection at Pakistan Fashion Week in London.

With some of the biggest names in Pakistani fashion already signed up, Riwayat would like to announce that Maria B. and Deepak Parwani will be showing their latest cutting edge creations this May at the Pakistan fashion Week in London.

Graduating from the first batch of The Pakistan School of Fashion Design, Maria always wanted to create a ready to wear revolution in Pakistan. With the aim to change Pakistan’s fashion retail market forever, Maria set up the first fashion house of its kind in the country.

Today Maria.B. has 12 stores in Pakistan including Karachi, Lahore and Islamabad, as well as five brands under the umbrella. Continue reading…

Comments Off Posted by Zara Omer on Tuesday, March 27th, 2012
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[24 March 2012] Youth-based cellular brand Glow by Warid reveals a new dimension to its popular Dosti Ke Rung Campaign, bringing the concept of Augmented Reality for the first time to Pakistan.

This is part of the nationwide celebration of friendship, whereby the cellular brand offers another way to rejoice with friends in a free spirited, light hearted way.

Augmented Reality itself is a concept involving computer-generated imagery in live video streams where a person interacts with the objects on screen, giving the perception of being part of that reality. Continue reading…

Comments Off Posted by Zara Omer on Tuesday, March 27th, 2012
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Adam Thomson, British High Commissioner to Pakistan, today promoted Pakistan as a good place for British businesses to invest while inaugurating UK beauty care retailer – Crabtree & Evelyn’s first store in Pakistan at Dolmen City Mall, Karachi.

The British Deputy High Commissioner and Director of UK Trade and Investment Pakistan, Francis Campbell, attended the launch ceremony along with renowned fashion celebrities and media personalities in Pakistan.

Cosmo Group, founded in 2000, is the distributor for Crabtree & Evelyn in Pakistan. Crabtree & Evelyn will be joining other famous British brands in Pakistan such as Body Shop; hair care brand Toni & Guy; clothing retailers Next and Mothercare; and Pakistan’s first international department store Debenhams. Continue reading…

Comments Off Posted by Zara Omer on Monday, March 26th, 2012
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