Fashion Central Best Buys

By now everyone knows the name of the Controversy Queen, Veena Malik who gained tremendous amount of fame from the past 2 years from her reality show ‘Big Boss Season 4’.

She has received the same amount of feedback on her Bollywood acts just like her fame. Though somehow the news we hear about her starts and ends with controversy.

After the reality show Big Boss, Veena Malik was surrounded by controversies. From the controversy of her ‘drinking’ at Ashmit Patel’s birthday to the nude photoshoot of FHM Magazine then came her news and denial of her stripping for a Bollywood movie Zindagi 50:50, she manages to surprise everyone every time. Continue reading…

Comments (0) Posted by Zara Omer on Saturday, March 31st, 2012


Etihad Airways, the national airline of the United Arab Emirates, has won a prestigious Corporate Social Responsibility award in Pakistan.

The award for Global Corporate Social Responsibility Leadership Premium was presented at the first CSR Business Excellence Awards 2012, organised by the National Forum for Environment and Health.

The award recognized Etihad Airways’ on-going commitment to incorporating ethical values, complying with legal requirements, and respecting individuals, communities and the environment.

This was achieved through outstanding, innovative and world-class services and projects implemented in 2010-2011. Continue reading…

Comments (0) Posted by Zara Omer on Friday, March 30th, 2012
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MAHEENKARIM’s Spring Summer 2012 collection, ‘Très magnifique’, epitomises femininity.

It is a fusion of dazzling, bold spring colours with flowy feminine silks and chiffons that add a dash of resort glamour.

The draped flowing silhouettes make for a wonderful resort-wear collection that allures you straight to an enchanting, glitzy beach soiree.

The collection is an amalgamation of fun spirited holiday eveningwear and luxury occasion wear.

These exquisite pieces not only stand out because of the form they take but they are also galvanized in an immaculate elegance with the use of remarkably unusual methods of embellishment. Continue reading…

Comments (0) Posted by Zara Omer on Thursday, March 29th, 2012


Collection: Shavings

Shavings is Kino’s first collection designed especially for fashion designer Maheen Karim‘s show titled très magnifique.

Made with Oakwood peels (shavings) and stained with gold, the inspiration for this collections comes from rebirth within ones life time, peeling away the unnecessary to delve in to the essentials.

Kino by Kiran Aman:

With her collection ‘Shavings’, Kiran Aman of Kiran Fine Jewellery debuts her new line; ‘ Kino’. The name Kino translates into the word cinema in most languages. Continue reading…

Comments (0) Posted by Zara Omer on Wednesday, March 28th, 2012
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Pakistan Fashion Week LONDON 25th – 27th May 2012:

This season brings new flavors, as Pakistan’s top designers get ready to showcase their autumn winter collection at Pakistan Fashion Week in London.

With some of the biggest names in Pakistani fashion already signed up, Riwayat would like to announce that Maria B. and Deepak Parwani will be showing their latest cutting edge creations this May at the Pakistan fashion Week in London.

Graduating from the first batch of The Pakistan School of Fashion Design, Maria always wanted to create a ready to wear revolution in Pakistan. With the aim to change Pakistan’s fashion retail market forever, Maria set up the first fashion house of its kind in the country.

Today Maria.B. has 12 stores in Pakistan including Karachi, Lahore and Islamabad, as well as five brands under the umbrella. Continue reading…

Comments (0) Posted by Zara Omer on Tuesday, March 27th, 2012
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[24 March 2012] Youth-based cellular brand Glow by Warid reveals a new dimension to its popular Dosti Ke Rung Campaign, bringing the concept of Augmented Reality for the first time to Pakistan.

This is part of the nationwide celebration of friendship, whereby the cellular brand offers another way to rejoice with friends in a free spirited, light hearted way.

Augmented Reality itself is a concept involving computer-generated imagery in live video streams where a person interacts with the objects on screen, giving the perception of being part of that reality. Continue reading…

Comments (0) Posted by Zara Omer on Tuesday, March 27th, 2012
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Adam Thomson, British High Commissioner to Pakistan, today promoted Pakistan as a good place for British businesses to invest while inaugurating UK beauty care retailer – Crabtree & Evelyn’s first store in Pakistan at Dolmen City Mall, Karachi.

The British Deputy High Commissioner and Director of UK Trade and Investment Pakistan, Francis Campbell, attended the launch ceremony along with renowned fashion celebrities and media personalities in Pakistan.

Cosmo Group, founded in 2000, is the distributor for Crabtree & Evelyn in Pakistan. Crabtree & Evelyn will be joining other famous British brands in Pakistan such as Body Shop; hair care brand Toni & Guy; clothing retailers Next and Mothercare; and Pakistan’s first international department store Debenhams. Continue reading…

Comments (0) Posted by Zara Omer on Monday, March 26th, 2012
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KARACHI: The Original Crepe Factory was proud to be a part of the 4th LADIESFUND® Women’s Awards recently held at Mohatta Palace Museum. The Original Crepe Factory, which is Pakistan’s only authentic French Creperie, is a huge supporter of women entrepreneurship and was delighted to be affiliated with this event.

The Original Crepe Factory is extremely active in women’s colleges and universities and we were very excited to be a part of this event,” said Asif Iqbal Sheikh, Chief Operating Officer of The Original Crepe Factory.

For the 4th LADIESFUND® Women’s Awards, The Original Crepe Factory put up a crepe station and served a variety of sweet crepes ranging from Belgian chocolate crepes to Nutella crepes and other chocolate crepes. The crepe station was a huge hit with all the attendees of the 4th LADIESFUND® Women’s Awards with women raving about the freshly made crepes.

The Original Crepe Factory is currently operating from two locations in Karachi: Their flagship store is located at 20-C, 10th Commercial Street, Off Khyaban-e-Shamsheer and The Original Crepe Factory also operates out of a kiosk at Port Grande. Continue reading…

Comments (0) Posted by Zara Omer on Monday, March 26th, 2012
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The history of perfumes goes back to the ancient Egyptian civilization however; many historians believe perfumes to be older than they are thought to be.

The scent, fragrances and the aroma of perfumes has known to mesmerize many since ages.

Perfumes have proved to be the biggest factor in attracting people and humans have always loved wearing fragrances.

In the earlier times, fragrances were worn just by the rich or the religious people of an area as a ritual.

With  the passage of time, fragrances turned into a major fashion statement as perfumes and now, men and women both cannot even think of living a day without their favorite fragrances! Continue reading…

Comments (0) Posted by Zara Omer on Friday, March 23rd, 2012
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Pakistan day is celebrated ever year on 23rd march with immense enthusiasm to commemorate and applaud the achievement of the hard working leaders for passing the great Pakistan Resolution on 23rd March 1940.

It was on 23rd March that the goal of achieving a separate homeland for Muslims was announced formally for the first time.

Though Sir Syed Ahmed Khan presented his two nation theory, reflecting his suggestion for a separate country a century earlier but the father of the nation, Jinnah never thought on the same grounds.

It was not until 23rd March 1940 that every leader united and came to one agreement to get Pakistan. Continue reading…

Comments (0) Posted by Zara Omer on Friday, March 23rd, 2012
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