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KARACHI: OPI Pakistan, the leading brand of nail care in the world, is launching an exciting and interesting initiative at salons called OPI Fridays. This activity is an afternoon of fun and frivolity at chosen salons where the OPI will arrive for three to four hours to treat privileged customers at the salon to a number of exciting treats.

The OPI menu of treats includes nail art, 3-D nail art, Soak-off gel lacquers which lasts for three weeks, OPI manicures and pedicures in new and exciting flavors, and nail consultations by OPI nail experts.

The idea of this activity is to provide customers at various salons with a fun-filled menu of OPI treats and to give them a truly fun and exciting OPI day,” said Batool, Brand manager of OPI Pakistan. “We have especially chosen activities and treats which we know will interest the average customer.

The first salon where the OPI Friday activity will be conducted is Allenora, Annie’s Signature Salon, located at Zamzama. Syeda Ghazia, senior make-up artist at Allenora, is extremely excited about the upcoming OPI Friday. “I think this is a fantastic activity and our customers are extremely excited about getting 3 D nail art done,” she said. “Giving customers a treat and providing them with a fun-filled experience is a great idea. I think it will help OPI strengthen its hold in the market.

This OPI Friday is one in a series of promotional activities OPI is interested in doing in Karachi, Lahore and Islamabad. In Pakistan, OPI is a subsidiary of the renowned Cosmo group which also owns the distribution rights for Crabtree and Evelyn, WEN haircare and Proactiv.

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