There is something very distinguishing and remarkable about having your own culture being incorporated in the fashion scenario of today. The Pakistani fashion scene has witnessed a complete turn nowadays and it is seen to be exploring its own indigenous roots; with peacock prints and truck and rickshaw embellishments emerging as the new and in thing.

Truck and bus art was mainly introduced in the country initially by public transport owners to attract more passengers. But gradually, it became the norm; not so much in public transports but with trucks and rickshaws, to have colorful and delightful vehicles full of inspirational quotes, local lollywood actors, song lyrics or folk tales. Now it is an inherent part of the Pakistani culture, and what may appear brassy and gaudy to some, is in all its glory the very heritage we are proud of. Continue reading…