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Crossroads Grease Summer 2011 The CrossRoads Grease summer 2011 collection is inspired from the famous musical movie of the late seventies. Think exaggerated hair do’s, risqué dress sense and off beat styling.

Our summer 2011 campaign announces the start of the CrossRoads ‘Go Green’ era where abolishing the waste of paper through our catalogue production is the just the start of the many ways in which we would like to be eco friendly.  Hence, from this season on we will distribute our catalogues in CD’s-compatible with any desktop or laptop and hope to introduce a new technique of launching our seasonal campaigns every year. We have worked in collaboration with Guddu and Shani films to create an entirely different concept of promotion. DJ Shahrukh has exclusively remixed the music of Grease for us and to this we have added some life through the art of dance and video production. The videos are there to grab your attention, and to break the monotony of our usual campaigns but the actual collection can be viewed through our look book. Continue reading…

Comments (0) Posted by Zara Omer on Friday, April 29th, 2011