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Act 2

The opening of Act 2 Day 4 was by designer Sadaf Malaterre with her womenswear Prêt-à-porter collection for Spring/Summer 2011 which was inspired from life, nature and color. The collection was a fine blend of silks and structured cuts combined with simplicity and embellishment enhancing the piece.

The Sadaf Malaterre brand epitomizes the results of experimentation with clothes and the ability to have fun with fashion. Boho chic by day and glamorous during evening soirees, Sadaf Malaterre’s fashion aesthetic captures an engrained free spirited bohemianism. In a very short period of time, the label has become one of the most talked about designers in Pakistan. Indeed Sadaf Malaterre’s design philosophy focuses on a continuous tribute to the celebration of life. Sadaf Malaterre showcased her womenswear at the debut PFDC Sunsilk Fashion Week, inspired by all that which surrounds her and more specifically, colour. Based in pure silks and satins, Sadaf’s collection was dedicated to the memory of acclaimed Pakistani artist and dear friend, the late Asim Butt who inspired the designer and constantly encouraged the designer to experiment with colour. Continue reading…

Comments (0) Posted by Mishal on Monday, November 15th, 2010
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An amalgam of excitement, colour, glitz and glamour, Day 4 marked the Closing Day of PFDC Sunsilk Fashion Week, November 2010, in Karachi. Day 4 was buzzing with fashion, music and high drama! The evening’s opening show was staged by Maria B., whose Fashion Week womenswear Prêt a Porter collection, “Tribal Militants” featured a diversity of fabrics such as pure cottons, khaddars, chiffons, denim, jute and silk along with knits. With an emphasis on prints, hints of culture, tribal bohemia and the sombre goth of military precision, a western silhouette was showcased. The collection drew inspiration from two of the constant forces at play in Pakistan, thus the tongue-in-cheek title of the collection, and hence was especially inspired by the Pakistani Army as they saved millions of their countrymen in the rural areas during the floods. Talking about her label the designer said “Internationally relevant and affordable fashion for the modern Pakistani woman.” Continue reading…

Comments (0) Posted by Mishal on Monday, November 15th, 2010
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Act 2

After a short break, PFDC Sunsilk Fashion Week’s Day 3 Act 2 was opened by designer Ali Xeeshan whose Fashion Week collection was entitled “The Phoenix”, the mythical bird of great beauty that lives 500 to 600 years and then burns itself on a funeral pyre, only to rise from the ashes reborn anew to live again. The inspiration behind this collection was the flower colored heritage and vintage dullness of the gold embellishments of the Kohli tribe in Sindh, one of the worst flood affected areas. A culture endangered, according to Ali Xeeshan, it is a clean canvas once again and through his collection he wished to revive the Kohli tribe’s colorful past into a brighter future, regaining its essence within a contemporary thought process. Renowned fashion designer Kamiar Rokni walked the ramp for Ali Xeeshan. Talking about his designs the designer said “My design philosophy is about working with conventional materials and using them to create unorthodox aesthetics and in that way creating a simple harmony between the traditional and the avant-garde.” Continue reading…

Comments (0) Posted by Zara Omer on Saturday, November 13th, 2010
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Act 1

An amalgam of excitement, colour, glitz and glamour, Day 3 at PFDC Sunsilk Fashion Week was opened by Karachi based designer Yousaf Bashir Qureshi (YBQ). The show started with actress and model Amina Sheikh walking down the middle of the ramp wearing a white dress while YBQ painted on the dress in a synchronised manner. Once the dress was complete, she walked into the audience. YBQ’s womenswear Prêt-à-porter collection for Fashion Week, which was entitled “Dust to Ashes – Ashes to Dust – the eternal hour glass of existence” was created in cottons and georgettes. Continue reading…

Comments (0) Posted by Zara Omer on Saturday, November 13th, 2010
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With a diversity of celebrities, models, designers and media in attendance, Day 2 of PFDC Sunsilk Fashion Week 2010 started with great excitement. The day opened with music icons Shahzad Roy and Hadiqa Kiyani walking the ramp for Asifa & Nabeel’s collection “Romulus”. The Lahore based designer duo’s collection was divided into two parts; one that showed self assurance and the other that showed a pleasant surprise with a decorative element. Beautifully created, the prints were a whirlwind of light and dark colours draping symmetrically in the silhouette. This collection for women was a blend of chiffons and silks with Swarovskies, Zardozi and Beads. Continue reading…

Comments (0) Posted by Mishal on Friday, November 12th, 2010


Act 3

The first day’s finale was a charity show called “Fashion Gives Back” in which the Fashion Week and other designers participated featuring live music from the famous band “Fuzon”. The charity show was produced by HSY and styled by Asmaa Mumtaz and the theme of the charity show was each designer’s interpretation of ‘Black’ to be highlighted with an accent colour. These creations, amongst others, have been donated by the designers to be sold at a 40% discount today (Thursday, 11 November 2010) at a fundraising exhibition from 12 noon to 3:00pm at the Sheraton Hotel. Continue reading…

Comments (0) Posted by Zara Omer on Thursday, November 11th, 2010


Act 2

Opening for Day 1’s Act 2 was the Lahore based designer Sara Shahid of Sublime enthralling the audience with her womenswear Couture collection entitled “La Vie SUBLIME”. The collection was a feel of the world – where it seemed to be going through changes with the same dynamics slowly coming closer and fashion being the uniting force. The collection possessed an understated glamour and was a blend of structure, flow, matte and shimmer in the signature Sublime by Sara color palette of black, white, nude, gold and camel. Sharp tailored silhouettes with a contemporary cut and feel against flowing fabrics coupled with the richness of Pakistani embroideries were highly featured. Talking about their collection the designer Sara Shahid said “We are all looking for a life that is SUBLIME; harmonious in essence”. Continue reading…

Comments (0) Posted by Zara Omer on Thursday, November 11th, 2010


In an exciting initiative by the Pakistan Fashion Design Council (PFDC) and Sunsilk, November 10th 2010, marked the debut of the second Fashion Week in Pakistan. Day 1 of PFDC Sunsilk Fashion Week, being held in the cosmopolitan city of Karachi, was divided into 3 acts, which featured 6 ramp shows with 5 distinct designers and a charity show. The PFDC Sunsilk Fashion Week is being produced by Catwalk Productions and styled and choreographed by the creative team at Sabs The Salon and Khawar Riaz, event coordination by the R Team and public relations by Lotus. Further, Little Black Book will serve as business consultants, Latitude as buyer focused marketing consultants and Asim Naeem as a technical consultant. Continue reading…

Comments (0) Posted by Zara Omer on Thursday, November 11th, 2010


To beautify and rejuvenate your inner beauty and for skin care use Rose water as an essential thing. Rose water is very essential non toxic natural ingredient used by women from many decades.

In this contemporary period of time, people become too far to use natural ingredients in their daily lives. Now they prefer to use readymade ingredients for not only in their daily lives but for their health and beauty also. We can see the use of these unnatural and readymade items in almost every home. These artificial and readymade items and ingredients never have long lasting positive effects on human health and beauty as well. They are for shorter period of time and considered as a short term plans and things to entrance the beauty and for the maintenance of health. Gradually the worse effects and bad results appear on our health and beauty. That is why the modern science starts research on the unlimited health effects of natural ingredients an herb and shrubs. Continue reading…

Comments (0) Posted by Mishal on Thursday, November 11th, 2010


Style-loaded, glamour-filled, much awaited PFDC Sunsilk Fashion Week 2010 kicks off today in the city of lights, which glitters more as an entire army of fashionistas join hands for Karachi Fashion week 2010. And when it comes to fashionistas, Fashion Central is always at the top to follow them everywhere they go. Continue reading…

Comments (0) Posted by Saba Arshad on Wednesday, November 10th, 2010