Nida Azwer presents Limited Edition Jamdani Collection

The Silent Weave

Nida Azwer presents her limited edition collection at a 1 day exhibition, “The Silent Weave” bringing to her design palette, one of the oldest weaves known to the artistic textile world, Jamdani. Originated from the Bengali tradition, Jamdani is a woven fabric in cotton, traditionally woven in and around Dhaka and created on the loom brocade. Indeed with “The Silent Weave” collection, Nida strives to contribute to efforts to renew the 2000 year old craft, with its focus on the age old geometric and floral motifs, which reached its zenith in the Mughal era amongst the Nawabs and nobility. Indeed the designer has come to be recognized for her love of more classic and vintage design elements, which have been consistent inspirations in the collections she has showcased at her debut solo show and across various fashion weeks.

The Silent Weave” is a manifestation of Nida’s travels to Dhaka in March 2010, where she visited specifically to custom design this classic line for her label in the finest muslin. Thus this boutique collection will feature solid colours in various shades along with an ensemble of all white pieces. The collection will feature a diversity of distinctive cuts and flair that complement this silent weave.

Speaking about the exhibition, Nida Azwer said, “I believe that our regions rich traditions of textiles and design should be kept alive and in a sense reinterpreted to suit the contemporary context. Such aesthetics represent our exciting and diverse heritage, from where I often draw my inspiration. Through such limited edition and boutique collections I hope to continue to be able to showcase my manifestations of the revival and modernization of traditional craft of our region. ”

Nida Azwer also announces that her fashion house will be donating a percentage of the exhibitions earnings towards the relief of Pakistan’s flood affected denizens, through M&JSF, a charitable foundation that is doing an enormous amount of work for the relief of the flood affectees.

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