Pakistan’s First Make Up Brand Launched

“Luscious” is an independent venture by entrepreneurs Mehrbano Sethi and Nauman Gilani, and the products have been created in collaboration with a team of international chemists with over seven years of extensive research to make sure Pakistani women have access to the best and most diverse quality products, nationwide. The underlying fundamental at Luscious is that everyone is beautiful and that women should be allowed and encouraged to experiment and express themselves.

According to Mehr Bano, ”As I see it, Luscious is a fun, affordable and skin friendly cosmetics range urging women to experiment and to create their very own signature look. My aim is to continue to provide superior formulas and top notch quality while keeping it affordable to Pakistani women – to people like you and me. Let me worry about what’s in the make up while you focus on looking and feeling good. I’m putting the fun back into makeup!”

Luscious is revolutionary in that it is in keeping with all the international brands and make up standards making it an affordable but world class range – a real first in Pakistan! The brand is against animal testing, does not use any animal products and is anti dumping of substandard and unsafe cosmetics in our market which has been going on for years.

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