Launched in early 2009 by Moeed Yousaf, Muse is a new contemporary womenswear fashion line. The label’s philosophy is to make clothes with modern lines using luxurious fabrics and hand-embellishment with motifs inspired by contemporary design. The idea for Muse was born in Paris, with a desire to bring a new aesthetic to Pakistan. Upon his return to the country, Moeed teamed up with Indus Valley School of Art and Architecture graduate Faryal Aftab as co-creative director and together they launched their flagship Muse outlet in Lahore and also stock in Karachi at the PFDC’s multi-brand retail outlet. Muse showcased their Autumn/Winter 2010/2011 womenswear Prêt-à-porter collection at the debut PFDC Sunsilk Fashion Week in February this year, inspired by the aesthetic of the 1940’s era which favored tailored separates, high-waisted pants and skirts and glamorous belted dresses.
Muse Collection at PFDC Sunsilk Fashion Week Karachi 2010
Famous brand Muse who showcased their Spring/Summer 2011 women’s Prêt-à-porter collection for Fashion Week which was inspired by a make-believe world a designer’s apartment surrounded by muses and cocktails till late into the night. The collection consists of fabrics such as fine cottons and silks combined with the classic paillets, beads, pearls and laces. Talking about their participation in the PFDC Sunsilk Fashion Week the duo said “We think that it is a good opportunity for us to reach out to a broader audience and showcase our company and our collection.”
