PFDC THE BOULEVARD organized an opening of their eagerly awaited Karachi store on 10th September 2009 at Park Towers. The show had an amalgamation of designers who participated.namely, ASIFA & NABEEL, HSY, KARMA, LIBAS, MARIA .B, NICKIE N’ NINA, RANO’S HERILOOMS, SAFIA ABBAS, SARA SALMAN, ZARA SHAHJAHAN and ZAINAB SAJID.
The opening of the boulevard was accompanied by a mini show of the various designers. The photography was done by Mohsin Jaffery.The collection was modeled by Iraj, Fauzia, Koni, Rafia, Saima, Rati, Aamir Afzal and Bilal Zahoor.