The Pakistan Fashion Design Council was established in September 2006 as the only fashion council in Pakistan, with its head office in Lahore. A non-profit organization, the PFDC was conceived with the aim to help facilitate Pakistani designers. To this end, the Council acts as a mouthpiece for the industry, representing and promoting Pakistani designers at all levels, both domestically and internationally. The PFDC includes over 66 members from across the country.
The success of these fashion weeks helped to pave the way for Pakistan to be represented at the prestigious Federation Françoise du Prêt a Porter Feminine in Paris in September 2011 where eight Pakistani designers were invited to hold an exclusive fashion show, along with an exhibition in a pavilion at The Atmosphère (where designers can show their collections only on an invitation).
The World Fashion Organization and World Fashion Week has signed an MOU with the PFDC thereby empowering the PFDC as WFW-WFO’s official representative in Pakistan. In line with their commitment to social responsibility as a council, this April the PFDC has partnered with the United Nations World Food Programme [UN-WFP] to create awareness about food insecurity and malnutrition.
The PFDC has mastered retail by recently relocating to a bigger flagship multi brand outlet with 9500 square feet of space at Mall 1 on the Main Boulevard in Lahore where 40 fashion designers are stocking. They are now launching the PFDC High Street also at Mall 1 – the first multi brand store for high street retails brands in Pakistan. Further, the council is also present in Karachi through their retail store, The PFDC Fashion Avenue, at the Dolmen City Mall in Karachi.
The PFDC is also the first Pakistani brand to have expanded into the Indian market with its own brand name and standalone multi-label retail store, representing Pakistani designers franchised by Rubaaiyat by Mini Bindra of BV’s (Bindra Ventures). Pakistan Fashion Design Council (PFDC) is the pioneering fashion institute that takes emerging fashion designers in the limelight and earns them fame. The joint venture of PFDC and Sunsilk came forward with PFDC Sunsilk Fashion Week 2011 and of PFDC and L’Oréal Paris with a vibrant PFDC L’Oréal Paris Bridal Week 2011 and now PFDC L’Oréal Paris Bridal Week 2012.
Culturally, in any Pakistani wedding, the bride is always the focus, with her outfit and colour palette, Make-up, accessories and overall bridal look chosen in keeping with the belief that a bride is to be the most beautiful woman for that special day. Bridal fashion remains the most influential and primary form of fashion and style within Pakistan today. To this end, PFDC L’Oréal Paris Bridal Week 2012 endeavors to define and present both contemporary and traditional Pakistani bridal fashion, jewellery and Make-up trends, fusing to create the ‘Look’ for the bridal season 2012 - 2013.
Showcasing bridal trends for 2013 will be leading names and brands from within the fashion and jewellery industry. PFDC L’Oréal Paris Bridal Week 2012 will also be featuring individual Make-up artists each day, who will be presenting their interpretation of bridal Make-up trends on their respective days.
Catch all the latest collection from PFDC Fashion Weeks right here.
Posted on October 24th, 2011
Many well known fashion designers and fashion models walked the Red Carpet of PFDC Sunsilk Fashion Week S/S 2012 (Karachi) Day 1. Veet super models also walked the fashion runway for the first time supported by Catwalk Productions.
Posted on October 24th, 2011
PFDC Sunsilk Fashion Week S/S 2012 Day 1 - Act 2 Red Carpet was the jovial part of the fashion show that made all fashionistas dazzling while walking.
Posted on October 24th, 2011
Maria B at PFDC Sunsilk Fashion Week Spring Summer 2012 Day 1 - Act 1 presented awesome gothic style outfits.
Posted on October 25th, 2011
Zonia Anwaar Collection at PFDC Sunsilk Fashion Week S/S 2012 Day 1 - Act 1 speaks about oomph of fashion world.
Posted on October 27th, 2011
PIFD Collection at PFDC Sunsilk Fashion Week 2012 Karachi Day 1 enthralled all the fashionistas with unique and bold colorful cuts.
Posted on October 28th, 2011
The new happening for Pakistani fashion designers is perhaps “Fashion Films”, which has recently come to limelight by international fashion media.
Posted on November 1st, 2011
Zainab Sajid Collection at PFDC Sunsilk Fashion Week 2012 Karachi Day 2 was inspired from Hala pottery thus showcased the intricate beauty of culture through spectacular outfits.
Posted on November 2nd, 2011
Fnk Asia showcased its funky collection at Day 2 of PFDC Sunsilk Fashion Week 2012 Karachi that was a tribute to ancient needle work.
Posted on November 2nd, 2011
Latest collection by fashion designer Mohsin Ali showcased at PFDC Sunsilk Fashion Week 2012 Karachi Day 2 was a representative of current crises in Pakistan.
Posted on November 10th, 2011
Fashion designer Sania Maskatiya showcased her "Dilkash Collection" at PFDC Sunsilk Fashion Week 2012 Karachi Day 2 providing a high ambiance of outfits to viewers.
Posted on November 11th, 2011
Fashion designer Ammar Belal showcased his latest funky collection at PFDC Sunsilk Fashion Week SS 2012 Karachi Day 3 bestowing a colorful aura of haute couture.
Posted on November 15th, 2011
Bequeathing a sophisticated aura of dresses to his fans, fashion designer Adnan Pardesy exhibited his latest men and women collection at PFDC Sunsilk Fashion Week 2012 Karachi Day 3.
Posted on November 15th, 2011
PFDC L'Oreal Paris Bridal Week 2011 is going to take place in Lahore from December 18-21, 2011 in which leading and upcoming fashion designers will showcase latest bridal trends for 2012.
Posted on November 16th, 2011
Presenting its innovative latest S/S 2012 pret-a-porter collection entitled as "The City Within", fashion brand Khaadi grabbed minds of fashionistas at PFDC Sunsilk Fashion Week 2012 Karachi Day 3.
Posted on November 17th, 2011
HSY showcased his sophisticated yet funky menswear and womenswear Spring/Summer 2012 collection at PFDC Sunsilk Fashion Week 2012 Karachi Day 4.
Posted on November 18th, 2011
The House of Kamiar Rokni introduced its latest womenswear pret-a-porter Spring/Summer 2012 collection at PFDC Sunsilk Fashion Week 2012 Karachi Day 4.
Posted on November 21st, 2011
Fashion designer Ayesha's F. Hashwani exhibited her luxe signature collection at PFDC Sunsilk Fashion Week 2012 Karachi Day 4.
Posted on November 23rd, 2011
Fashion label Muse showcased its latest jumpsuits collection at Day 4 of PFDC Sunsilk Fashion Week 2012 Karachi.
Posted on November 24th, 2011
The latest men's collection showcased at PFDC Sunsilk Fashion Week 2012 Karachi Day 4 by fashion label Republic enthralled viewers with its innovative patterns.
Posted on December 20th, 2011
The famed Pakistani jewellry label Kiran Fine Jewellery exhibited the latest jewelry designs at PFDC L'Oreal Paris Bridal Week 2011 - Day 1.
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