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The PFDC officially announce dates for PFDC L'Oreal Paris Bridal Week 2013

The Pakistan Fashion Design Council proudly announces the dates for their third consecutive season of PFDC L’Oréal Paris Bridal Week 2013 scheduled to take place in Lahore



Body Focus Collection at PFDC Sunsilk Fashion Week 2014 Day 2

The final designer showcase of Act 1 was by Body Focus Museum who presented their Spring/Summer 2014 collection titled ‘Sartorial Philology and Deconstruction’.



Karma Collection at PFDC Sunsilk Fashion Week 2014, Day 1

The High Street Fashion segment of PFDC Sunsilk Fashion Week 2014 was opened by MK Nation by Karma who showcased their Spring/Summer 2014 collection titled ‘Style Squad’.



Five Star Textile Collection at PFDC Sunsilk Fashion Week 2014 Day 4

7th PFDC Sunsilk Fashion Week 2014 features Five Star Textile collection with elements of leather and blatant surfaces mixed with water gradation going into colors with Fahad’s signature clean, constructed silhouettes, and draping embroidery.



Nimsay By Nimra Textile Collection at PFDC Sunsilk Fashion Week 2014 Day 4

PFDC Sunsilk Fashion Week 2014 features Nimsey by Nimra collection titled ‘Flora’. The collection took inspiration from different themes including Folk Artisan, Flora & Fauna and Graphic Monochrome on lawn with silk patches and chiffon dupatta.



Rizwan Beyg Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Rizwan beyg truck art digitally printed line. PFDC collection was a natural progression for Rizwan Beyg collection of wearable and affordable digitally produced prints.



Akif Mahmood Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Akif Mahmood collection with more structured look enhanced with intricate patterns.



Zara Shahjahan Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Zara Shahjahan collection inspired by Jungle florals with Zara’s signature clean, constructed silhouettes, and draping embroidery.



Lakhani Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Lakhani collection with elaborated constructed silhouettes, and abstract embroidery.



Khaadi Khaas Collection at PFDC Sunsilk Fashion Week 2014

Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Khaadi PFDC collection, which was mostly in beiges with contrasting accents to add a burst of colour along with the brand’s vibrant floral digital prints.


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PFDC Fashion Week

The Pakistan Fashion Design Council was established in September 2006 as the only fashion council in Pakistan, with its head office in Lahore. A non-profit organization, the PFDC was conceived with the aim to help facilitate Pakistani designers. To this end, the Council acts as a mouthpiece for the industry, representing and promoting Pakistani designers at all levels, both domestically and internationally. The PFDC includes over 66 members from across the country.

The success of these fashion weeks helped to pave the way for Pakistan to be represented at the prestigious Federation Françoise du Prêt a Porter Feminine in Paris in September 2011 where eight Pakistani designers were invited to hold an exclusive fashion show, along with an exhibition in a pavilion at The Atmosphère (where designers can show their collections only on an invitation).

The World Fashion Organization and World Fashion Week has signed an MOU with the PFDC thereby empowering the PFDC as WFW-WFO’s official representative in Pakistan. In line with their commitment to social responsibility as a council, this April the PFDC has partnered with the United Nations World Food Programme [UN-WFP] to create awareness about food insecurity and malnutrition.

The PFDC has mastered retail by recently relocating to a bigger flagship multi brand outlet with 9500 square feet of space at Mall 1 on the Main Boulevard in Lahore where 40 fashion designers are stocking. They are now launching the PFDC High Street also at Mall 1 – the first multi brand store for high street retails brands in Pakistan. Further, the council is also present in Karachi through their retail store, The PFDC Fashion Avenue, at the Dolmen City Mall in Karachi.

The PFDC is also the first Pakistani brand to have expanded into the Indian market with its own brand name and standalone multi-label retail store, representing Pakistani designers franchised by Rubaaiyat by Mini Bindra of BV’s (Bindra Ventures). Pakistan Fashion Design Council (PFDC) is the pioneering fashion institute that takes emerging fashion designers in the limelight and earns them fame. The joint venture of PFDC and Sunsilk came forward with PFDC Sunsilk Fashion Week 2011 and of PFDC and L’Oréal Paris with a vibrant PFDC L’Oréal Paris Bridal Week 2011 and now PFDC L’Oréal Paris Bridal Week 2012.

Culturally, in any Pakistani wedding, the bride is always the focus, with her outfit and colour palette, Make-up, accessories and overall bridal look chosen in keeping with the belief that a bride is to be the most beautiful woman for that special day. Bridal fashion remains the most influential and primary form of fashion and style within Pakistan today. To this end, PFDC L’Oréal Paris Bridal Week 2012  endeavors to define and present both contemporary and traditional Pakistani bridal fashion, jewellery and Make-up trends, fusing to create the ‘Look’ for the bridal season 2012 - 2013.

Showcasing bridal trends for 2013 will be leading names and brands from within the fashion and jewellery industry. PFDC L’Oréal Paris Bridal Week 2012 will also be featuring individual Make-up artists each day, who will be presenting their interpretation of bridal Make-up trends on their respective days.

Catch all the latest collection from PFDC Fashion Weeks right here.

Fashion Central PFDC Fashion Week
The PFDC officially announce dates for PFDC L'Oreal Paris Bridal Week 2013

The PFDC officially announce dates for PFDC L'Oreal Paris Bridal Week 2013

Posted on August 2nd, 2013
PFDC Fashion Week, Pakistani Fashion Weeks

The Pakistan Fashion Design Council proudly announces the dates for their third consecutive season of PFDC L’Oréal Paris Bridal Week 2013 scheduled to take place in Lahore

Read full story
Body Focus Collection at PFDC Sunsilk Fashion Week 2014 Day 2

Body Focus Collection at PFDC Sunsilk Fashion Week 2014 Day 2

Posted on May 9th, 2014
PFDC Sunsilk Fashion Week 2014, PFDC Fashion Week

The final designer showcase of Act 1 was by Body Focus Museum who presented their Spring/Summer 2014 collection titled ‘Sartorial Philology and Deconstruction’.

Read full story
Karma Collection at PFDC Sunsilk Fashion Week  2014, Day 1

Karma Collection at PFDC Sunsilk Fashion Week 2014, Day 1

Posted on April 30th, 2014
PFDC Sunsilk Fashion Week 2014, PFDC Fashion Week

The High Street Fashion segment of PFDC Sunsilk Fashion Week 2014 was opened by MK Nation by Karma who showcased their Spring/Summer 2014 collection titled ‘Style Squad’.

Read full story
Five Star Textile Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Five Star Textile Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Posted on April 30th, 2014
PFDC Fashion Week, PFDC Sunsilk Fashion Week 2014

7th PFDC Sunsilk Fashion Week 2014 features Five Star Textile collection with elements of leather and blatant surfaces mixed with water gradation going into colors with Fahad’s signature clean, constructed silhouettes, and draping embroidery.

Read full story
Nimsay By Nimra Textile Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Nimsay By Nimra Textile Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Posted on April 25th, 2014
PFDC Sunsilk Fashion Week 2014, PFDC Fashion Week, Pakistani Fashion Weeks

PFDC Sunsilk Fashion Week 2014 features Nimsey by Nimra collection titled ‘Flora’. The collection took inspiration from different themes including Folk Artisan, Flora & Fauna and Graphic Monochrome on lawn with silk patches and chiffon dupatta.

Read full story
Rizwan Beyg Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Rizwan Beyg Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Posted on April 24th, 2014
PFDC Sunsilk Fashion Week 2014, PFDC Fashion Week, Pakistani Fashion Weeks, Pakistani Fashion Events

Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Rizwan beyg truck art digitally printed line. PFDC collection was a natural progression for Rizwan Beyg collection of wearable and affordable digitally produced prints.

Read full story
Akif Mahmood Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Akif Mahmood Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Posted on April 23rd, 2014
Pakistani Dresses, PFDC Fashion Week, PFDC Sunsilk Fashion Week 2014

Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Akif Mahmood collection with more structured look enhanced with intricate patterns.

Read full story
Zara Shahjahan Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Zara Shahjahan Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Posted on April 18th, 2014
PFDC Sunsilk Fashion Week 2014, PFDC Fashion Week, Pakistani Fashion Weeks, Pakistani Fashion Events

Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Zara Shahjahan collection inspired by Jungle florals with Zara’s signature clean, constructed silhouettes, and draping embroidery.

Read full story
Lakhani Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Lakhani Collection at PFDC Sunsilk Fashion Week 2014 Day 4

Posted on April 18th, 2014
Pakistani Dresses, PFDC Fashion Week, PFDC Sunsilk Fashion Week 2014

Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Lakhani collection with elaborated constructed silhouettes, and abstract embroidery.

Read full story
Khaadi Khaas Collection at PFDC Sunsilk Fashion Week 2014

Khaadi Khaas Collection at PFDC Sunsilk Fashion Week 2014

Posted on April 17th, 2014
PFDC Sunsilk Fashion Week 2014, PFDC Fashion Week, Pakistani Dresses

Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Khaadi PFDC collection, which was mostly in beiges with contrasting accents to add a burst of colour along with the brand’s vibrant floral digital prints.

Read full story
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