The Pop Collection by Ayesha Khurram

Ayesha Khurram has been in the fashion business for ten years, and last summer, she decided to expand her prêt line by launching her very own signature store. Continue reading…

Comments Off Posted by Fashion Central on Thursday, April 3rd, 2014
Tags: |

[Lahore, X June 2012]: Entrepreneurs and pioneers in the Pakistani designer footwear industry, Samia & Azmay opened their fourth store in the cosmopolitan city of Karachi located at one of the city’s premier shopping malls, Dolmen Mall located on Tariq Road. Indeed the launch of this store now marks the sixth standalone retail space for the brand in Pakistan. Continue reading…

Comments Off Posted by Fashion Central on Thursday, June 21st, 2012

DUBAI: The Designers Multi-brand store is Pakistan’s foremost multi-designer outlet carrying some of the country’s top designers including Mehdi, Karma, Kamiar Rokni, Zainab Sajid and others. In a short span of time, The Designers Multi-brand store, located on 26th commercial street, Karachi, has gained a reputation for being the premier shopping destination for all women looking for a prêt, formal or semi formal outfit. Continue reading…

Comments Off Posted by Fashion Central on Tuesday, June 19th, 2012
Tags: |

Secret Garden by Krizmah The duo that created a Krizmah craze, Zainab Alam and Nadia Malik have released a new collection titled My Secret Garden. Based on the unique style vision of ‘My Secret Garden’, the Summer 2012 luxury bag collection illustrates refined silhouettes offering a modern flair to tote bags and clutches.

The brand is known for creating an eclectic style of fashionable designs integrating chic prints with the cultural richness of Chitral. Continue reading…

Comments Off Posted by Fashion Central on Wednesday, June 13th, 2012
Tags: |

Television stars and celebrities wear Ayesha Khurram Ayesha Khurram, the hot, funky label from Lahore which has been creating waves with her unique designs such as the Marilyn Monroe shirt and the Old Man shirt, is now becoming the designer of choice for celebrities such as Television star Sarwat Gillani and Hina Dilpazeer, easily one of the biggest names in television dramas.

Sarwat Gillani recently wore a stunning pink and orange outfit to the Timberland celebrating earth heroes function, where environmental heroes from all over Pakistan were recognized and awarded. Talking about she came across an Ayesha Khurram outfit, Sarwat Gillani said: “I visited one of the multibrand stores that Ayesha Khurram stocks at and was immediately impressed by her bold prints, colors and patterns.”

The soft-spoken, curly haired actress who is currently playing Haniya in the TV drama Mata-e-Jaan says she likes vibrant patterns and bright colors. “I am a big fan of colors and patterns, and I think Ayesha Khurram does a great job of combining fun shades with unique patterns and cuts.” The Ayesha Khurram outfit Sarwat Gillani wore was a pink and orange chiffon outfit with gold motifs embroidered on it. She accessorized the outfit with a gold chain and stilettos, leaving her curly hair open for a funky look.

Continue reading…

Comments Off Posted by Fashion Central on Friday, May 25th, 2012
Tags: | |

Singapore Pakistani Association Presents Jashn "Celebrating The Rhythms And Colors Of The Indus" Singapore Pakistani Association (SPA) was founded in 1948 with the aim of providing a platform for Pakistanis in Singapore to come together and have a way to remain in touch with our Pakistani roots. Today, the Association’s members include Singaporeans, Permanent Residents, Pakistanis working in Singapore, short-term visitors and Pakistani students. Activities have included collaborations with Singapore Heritage Board, major concerts featuring Pakistani artistes, fund-raisers, donation drives and cultural gatherings. Proceeds from these activities have been directed towards different charitable causes. Continue reading…

Comments Off Posted by Fashion Central on Thursday, May 24th, 2012
Tags: | | |

Insam launches at Fashionville 6 in Brands Just Pret KARACHI: Insam is best known for combining wearable cuts with chic and fun fabric prints to create a retro flavor. Her collection presents ajrak patterns with modern cuts, crisp lines and sleek silhouettes bringing the best in workmanship and quality to each outfit. With inspiration drawn from Pakistani heritage old art gives her designs a unique and modern twist. Insam displayed their collection at Fashionville 6, launching the label at the multi brand store.

Fashionville 6 was carried out at Brands Just Pret in Dolmen City Mall where some of the most exciting new designers in the city launched their new collections. Fashionville is a regular series of events hosted by Brands Just Pret to bring together designers exhibiting their latest collections ranging from clothes, accessories, shoes and jewelry.

Brands Just Pret is a multi brand store and has become one of the city’s hippest multi brand store, housing some of new and creative designers. Insam couture launched their label at the multi brand store, bringing their latest collection of chic prêt wear and couture designs. Continue reading…

Comments Off Posted by Fashion Central on Wednesday, May 23rd, 2012
Tags: |