Fashion Central Best Buys

The Pop Collection by Ayesha Khurram

Ayesha Khurram has been in the fashion business for ten years, and last summer, she decided to expand her prêt line by launching her very own signature store. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, April 3rd, 2014
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[Lahore, X June 2012]: Entrepreneurs and pioneers in the Pakistani designer footwear industry, Samia & Azmay opened their fourth store in the cosmopolitan city of Karachi located at one of the city’s premier shopping malls, Dolmen Mall located on Tariq Road. Indeed the launch of this store now marks the sixth standalone retail space for the brand in Pakistan. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, June 21st, 2012
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DUBAI: The Designers Multi-brand store is Pakistan’s foremost multi-designer outlet carrying some of the country’s top designers including Mehdi, Karma, Kamiar Rokni, Zainab Sajid and others. In a short span of time, The Designers Multi-brand store, located on 26th commercial street, Karachi, has gained a reputation for being the premier shopping destination for all women looking for a prêt, formal or semi formal outfit. Continue reading…

Comments (0) Posted by Fashion Central on Tuesday, June 19th, 2012
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Secret Garden by KrizmahThe duo that created a Krizmah craze, Zainab Alam and Nadia Malik have released a new collection titled My Secret Garden. Based on the unique style vision of ‘My Secret Garden’, the Summer 2012 luxury bag collection illustrates refined silhouettes offering a modern flair to tote bags and clutches.

The brand is known for creating an eclectic style of fashionable designs integrating chic prints with the cultural richness of Chitral. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, June 13th, 2012
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Television stars and celebrities wear Ayesha KhurramAyesha Khurram, the hot, funky label from Lahore which has been creating waves with her unique designs such as the Marilyn Monroe shirt and the Old Man shirt, is now becoming the designer of choice for celebrities such as Television star Sarwat Gillani and Hina Dilpazeer, easily one of the biggest names in television dramas.

Sarwat Gillani recently wore a stunning pink and orange outfit to the Timberland celebrating earth heroes function, where environmental heroes from all over Pakistan were recognized and awarded. Talking about she came across an Ayesha Khurram outfit, Sarwat Gillani said: “I visited one of the multibrand stores that Ayesha Khurram stocks at and was immediately impressed by her bold prints, colors and patterns.”

The soft-spoken, curly haired actress who is currently playing Haniya in the TV drama Mata-e-Jaan says she likes vibrant patterns and bright colors. “I am a big fan of colors and patterns, and I think Ayesha Khurram does a great job of combining fun shades with unique patterns and cuts.” The Ayesha Khurram outfit Sarwat Gillani wore was a pink and orange chiffon outfit with gold motifs embroidered on it. She accessorized the outfit with a gold chain and stilettos, leaving her curly hair open for a funky look.

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Comments (0) Posted by Fashion Central on Friday, May 25th, 2012
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Singapore Pakistani Association Presents Jashn "Celebrating The Rhythms And Colors Of The Indus" Singapore Pakistani Association (SPA) was founded in 1948 with the aim of providing a platform for Pakistanis in Singapore to come together and have a way to remain in touch with our Pakistani roots. Today, the Association’s members include Singaporeans, Permanent Residents, Pakistanis working in Singapore, short-term visitors and Pakistani students. Activities have included collaborations with Singapore Heritage Board, major concerts featuring Pakistani artistes, fund-raisers, donation drives and cultural gatherings. Proceeds from these activities have been directed towards different charitable causes. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, May 24th, 2012
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Insam launches at Fashionville 6 in Brands Just PretKARACHI: Insam is best known for combining wearable cuts with chic and fun fabric prints to create a retro flavor. Her collection presents ajrak patterns with modern cuts, crisp lines and sleek silhouettes bringing the best in workmanship and quality to each outfit. With inspiration drawn from Pakistani heritage old art gives her designs a unique and modern twist. Insam displayed their collection at Fashionville 6, launching the label at the multi brand store.

Fashionville 6 was carried out at Brands Just Pret in Dolmen City Mall where some of the most exciting new designers in the city launched their new collections. Fashionville is a regular series of events hosted by Brands Just Pret to bring together designers exhibiting their latest collections ranging from clothes, accessories, shoes and jewelry.

Brands Just Pret is a multi brand store and has become one of the city’s hippest multi brand store, housing some of new and creative designers. Insam couture launched their label at the multi brand store, bringing their latest collection of chic prêt wear and couture designs. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, May 23rd, 2012
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Mina Hasan’s Spring/Summer Collection Rania Now in Stores!Mina Hasan’s spring/summer 2012 collection “Rania” is now available at the flagship stores in Karachi and Lahore. The name Rania stems from various origins and is translated for ‘Queen’ in Indian mythology and being satisfied and contentedin the Arabic language. Indeed the collection exudes sedate glamour combining a variety of colours, embroidery and embellishments to make you stand.

The collection resonates with radiant colours of the spring season with each outfit aiming to give a royal feel. As it plays on neutral, earthy shades the collection beautifully incorporates sharp colours in the form embroidery, embellishments and piping. The cuts in the outfit add an endless flow to fabrics whereas the nets and laces used create movement and translucency. Variations in fabric and the use of gemstones add a touch of royal elegance to each outfit. The line also plays on navy blue and peach with the heavier outfits as it integrates a lot of bling with neat embellishments. The aim has been to create a goddess like effect where each outfit is such that it shines through and stands out in a crowd. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, May 23rd, 2012
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KARACHI  April 3, 2012: Aisha Alam, an upcoming fashion designer from Karachi, has recently taken the fashion world by storm with her vibrant colored shirts, solid patterns and minimalist design sensibility. Aisha Alam’s summer wear is inspired from an eagerness to develop trendy and fashionable prêt wear at reasonable prices.

“I design for the modern woman,” says the young designer, who began her career at Gul Ahmed. “I believe in minimal but effective designs, which are easy to carry and create an impression.”

Aisha Alam stocks her collection at Brands Just Pret, one of the city’s newest and most exciting multi brand stores. Her collection sells like hot cakes, mainly because Aisha Alam prices her clothes extremely reasonably and believes in winning loyalties over making profits. Continue reading…

Comments (0) Posted by sana shaheen on Saturday, April 7th, 2012
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Visit the main boulevards of your city. You will meet big billboards and hoardings displaying designer lawn’s latest collections showcased by the best fashion designers of today. Every second day, designer lawn exhibitions are scheduled, and the moment they start off their exhibition, they are out of stock before the official closure of the exhibition. Why is this so???

The reason behind is the designer lawn trend that has developed roots. There’s a big demand of signature designs. Designer lawn trend is seen to grow with a snow ball effect right after the first designer lawn launch by Al Karam, named Sana Safinaz in 1997. Al Karam is the proven trend setter brand in the realm of designer lawn market. Continue reading…