Posted on Oct 19th, 2012 |
Oct 18th, 2012
Catalyst PR & Marketing
Italian fashion brand Versace launched its newest perfume Yellow Diamond at Shapes, in the presence of big wigs of Pakistani showbiz.
The launching event of Versace Yellow Diamond fragrance opened up with a speech from the guest of honor H.E Roberto Franceschinis, counsel general of Italy who admired Versace and also the endeavors of Multitech working to stop the fake perfumes sale in Pakistan.
Pakistan’s well known actress, who recently honored Pakistan at New York Film Festival, Amina Sheikh unveiled this lofty Yellow Diamond perfume, wearing a beautiful Maheen Kareem outfit. Whereas, the presentation of perfume was done by fashion models who were ornamented like Greek goddess in golden ensembles by Maheen Kareem and Yellow Diamond Jewellery by Nazneen Tariq. They did catwalk on Italian music, displaying Versace Yellow Diamond perfume to the guests.
The omnipresence of celebrities such as Humayan Saeed, Nazia Malik, fashion designer Deepak Perwani, Adnan Pardeysi, Anita Ayub, Arjumand Rahim, Momal Sheikh, Nazneen Tariq, Neshmia Ahmed, Saima Acharia, and others, made the event more glamorous.
The media and PR of launch of Versace Yellow Diamond was managed by Catalyst PR.