The Snog street party was a unique and novel event which included a dance performance to a Snog song by ActOne, Karachi’s oldest and most prestigious center of the arts and wellness. The street was completely blocked off by a grand pink carpet, probably the largest such carpet ever seen at a Karachi event.
The party began at 6:30 pm sharp when the first pink ribbon was cut by Saraa Gheewala and renowned columnist Ardeshir Cowasjee. Guests could be seen oohing and aahing over the Snog taster cups, filled with Snogs of a variety of flavors. Snog comes with a number of toppings including brownies, chocolate shavings, jumbo cookies, fresh fruits such as strawberries, blueberries, bananas, pineapples and many more.
“This is fantastic,” said Ali Saleem aka Begum Nawazish Ali, who came dressed up in a hot pink sari to compliment the colors of Snog. “I love Snog, and I absolutely love this party dahling.”
The Snog branch located at 6th Commercial Lane Zamzama is the first Snog outlet in Karachi, with the second outlet opening up in Dolmen Mall Clifton in about two weeks time. The Snog party’s PR and media co-ordination was done by Voila PR, talent co-ordination by Phegency, floral decor by Green Room Party Planners. Styling of female models was done by Allenora, Annie’s Signature Salon, male models by Clippers and Begum Nawazish Ali by Nina Lotia.