The label Saira Shakira, a duo by Saira and Shakira, is a leading clothing brand. Both the designers had already been working together since 2005 till they officially launched their Brand 'Saira Shakira' in 2011.
This 3 days launch event was held at 10Q, Gulberg, Lahore, from 21st -23rd of Feb 2012. On the first day of the launch, people started coming as soon as the launch event started. The turnout was huge for a first time brand launch. Celebrities & Socialites were in good attendance.
The red carpet was hosted by Sumaira Malik of FM 91 along with the model Fia. Both were beautifully dressed in Saira Shakira creations. Among the famous fashionistas that showed up at the launch was Natasha Hussein (Natty), Amna Baber, Alizeh Gabol, Saim, Rana Noman etc. Nearly all the leading tv channels were present who were interviewing those present in front of a huge backdrop with an eye catching SAIRA SHAKIRA logo. Saira and Shakira were elegantly dressed in their own classy outfits.
The event’s PR was arranged by Aamir Mazhar of SavvyPR & Events whereas the Media Launch and Press coordination was handled by Ammara Hikmat of Encyclomedia PR.