Launch of SHEEP™
Posted on Mar 18th, 2010 |
Salwar Kameez, Pakistani Womens Wear, Pakistani Dresses, Latest Pakistani Fashion, Fashion Accessories, Catwalk Event Management
Mar 4th, 2010
SHEEP™ Outlet (Zamzama), Karachi
Organizer: Catalyst (Event Management “Catwalk Productions”)
SHEEPTM is a ready to wear clothing outlet designed to cater to the modern day woman who values real quality over perceived value.
SHEEPTM offers a retail experience of warmth, wit, comfort & lighthearted indulgence at affordable prices. The brand launch was attended by many celebrities like Ardeshir Cowasjee, Zeba Bakhtiar, Arjumand Rahim, Rabia Chaudry, Ayesha Omer as well as many designers, retail houses and textiles organizations attended like Maheen Khan, Nadiya Kassam, Shenaz Basit (Gul Ahmed), Zahir Rahimatolla (of Labels) and Zeba Hussain (of Ensemble). The Spring 2010 collection was visually presented via a fashion show using top 5 models Nadia Hussain, Iraj, Maha, Amna Ilyas and a new face Zoe Viccaji, wearing 25 exclusive SHEEP™ outfits. The brand promises to keep its customers engaged by adding new styles to their range every Saturday.
At the closing of the event, SHEEP™ gave its guests chocolate boxes as a token of thank you.
SHEEPTM is established by iTextiles, a leading textiles trading company representing premium textile products in Pakistan from international companies including INVISTA, Celessence and others.
The PR and event management for the brand launch was done by Catalyst (Event Management “Catwalk Productions”) supervised by Frieha Altaf.