L’Oréal Paris, the world’s leading beauty brand, launched in Pakistan bringing with them their tradition of celebrating beauty, cultivating technical expertise and defining glamour. Started by young French chemist Eugène Schueller one hundred years ago, L’Oréal Paris’ historical belief is deep-rooted in the now iconic motto: ‘Because You’re Worth It!’ This conviction came to life with the start of an interactive five day mall animation event in Karachi, to be held from the 29th of Oct – 2nd of November in Lahore, where mall visitors have been invited to experience the L’Oréal Paris beauty lifestyle.
Speaking about the launch of L’Oréal Paris, Pakistan CEO Musharaf Hai has said “Beauty is about self esteem, confidence and optimism – our vision is to inspire Pakistani women and men with the world’s foremost Beauty brand, L’Oreal Paris”.
L’Oréal Paris has glamourised and transformed the Park Towers Mall in Karachi and later, the Mall of Lahore where they are encouraging patrons and visitors to experience all areas of beauty with their brand, including; personalised skin care attention from leading dermatologists and skin specialists engaging the L’Oréal Paris Dermo Expertise range; Autumn/Winter makeover’s by celebrated stylists’ using the eponymous L’Oréal Paris cosmetics line; finding the perfect L’Oréal Paris hair colour with their unbeatable Excellence and Casting ranges with help from expert colour technicians. Lastly, hair styling tips and advice from L’Oréal Paris stylists using their Elvive and their Studio Line ranges.
The Karachi Mall Animation was preceded by the L’Oréal Paris’ industry debut with an exclusive style show by the iconic Nabila, where two women were transformed live on stage using L’Oreal Paris products. A few words on the heritage and legacy of L’Oréal Paris’ by brand manager Zainab Pasha and an interactive talk by skin specialist Peng Qureshi also featured in the evenings activities. With Adnan Malik as the MC for the evening, Karachi’s debut event revealed and introduced L’Oréal Pakistan’s spokespeople: cutting edge model and musician Meesha Shafi, dynamic actress and model Sanam Saeed, beautician Anusheh Asad and glamorous model and personality Sabina Pasha, all who wore exclusive Nida Azwer couture. The introduction of these sensational ladies as L’Oréal Paris spokespeople complements the brands’ rich heritage of cultivating spokespeople from the world of arts, fashion and beauty.
In attendance were Pierre Seillan and Francis Widmer from the French Consulate, designers Nida Azwer, Feeha Jamshed and Sadaf Malaterre, Asad Tareen of the Designers and Jewellery designer Kiran Aman. Vj’s, television hosts, actresses and models Mishi Khan, Anoushay Ashraf, Natasha Saleem, Naveen Wiqar, Anu Ahmed, Ayesha Toor, Ayesha Omar, Vaneeza Ahmed and Rubya Chaudhary. Photographers Tapu Javeri and Izdeyar Setna. Event manager Frieha Altaf. Musician Emu. Stylist Raana Khan. Socialities Shobha Ispahani, Uzra Dawood and Nazneen Tariq.
In Lahore, L’Oréal Paris’ style show will be staged by the young and dynamic Toni and Guy brand ambassador Shammal Qureshi including a fashion showcase by Maria B’s contemporary M Girl line.
Both Lahore and Karachi mall animation and launch events have been managed by the Wow Factor with PR by Lotus with support from RMC for hosts at all L’Oréal Paris’ touch and feel studios.
L’Oréal Paris’ launch in Pakistan and mall animation events hotly follows their international acclaim for 100 years of sophistication and beauty. Indeed, speaking about L’Oréal, CEO Jean-Paul Agon has said, “we have to move towards what I call ‘accessible innovation’, targeting a very broad customer base.” He says to succeed further, L’Oréal must strive “to keep the spirit and values that have been at the heart of the company for these 100 years…Its about innovation, but its more about spirit – a passion for beauty, a quest for excellence in terms of science, innovation, quality and a real faith in research.”
L’Oréal Paris is now in Pakistan – Join us in celebrating 100 years of legendary beauty.
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