Sublime Launch

Posted on Dec 23rd, 2008 | Comments (2)
Nov 8th, 2008
Time: 5 - 8 pm
Islamabad

Organizer: Rezz Events

On 8th November, Sara Shahid launched her brand label 'Sublime' in the capital city to much acclaim and spirit. Held at the multi brand boutique The Designers, the elegant evening saw Islamabad’s fashion aficionados, socialites and glitterati come together in appreciation of the label’s expansion.

Managed by Rezz Events, the launch was held both outdoors and inside between 5 - 8 PM and included mannequins displaying Sara’s Live Life Live Sublime winter collection as well as signature Sublime creations. The Sublime collection stocked at the outlet included select pieces of the Sublime Sara prêt wear, Sublime Divine and Fab Sublime winter lines, each tailor made for Islamabad making use of heavy texture fabrics to suit the weather, longer silhouettes, and minimalist embellishments characteristic of the Sublime design philosophy. Testament to Sublime’s national appeal was that Sublime prêt wear was seen flying off the racks at the launch.

Sublime’s boutique and stocked outlets include:

• Sublime Flagship store; 98 B/2 Gulberg III, M.M Alam Road, Lahore
• The Pakistan Fashion Design Council (PFDC), Boulevard mall, 10Q, Gulberg, Lahore
• Sublime at The Designers; 10 C, Main Zamzama Blvd, Karachi
• Sublime at The Designers, Shop # 51 Ground Floor, Beverly Central Block 56 – G Faiz Nazimud-din Road Blue Area, Islamabad
• Imani Design Studios in the United Kingdom
• Yasmin Boutique in Los Angeles, California in the United States