Posted on Jan 16th, 2014 |
Jan 16th, 2014
M.M Alam Road, Lahore.
Catalyst PR & Marketing
The wait is over! The infamous ready-to-wear and accessories brand Almirah has finally opened its doors to the general public in a mega launch ceremony attended by Inzimam-ul-Haq, Khawaja Salman Rafiq (Minister of Health), Salman Butt, Muhammad Irfan, Rambo, Sahiba and enthusiastic crowd of Lahore who were present to welcome Almirah.
The event started with tilawat and dua followed by the ribbon cutting ceremony by our cricket legend Inzimam-ul-Haq, Mr.Khawaja Salman Rafiq, Salman Butt, Mr. Sohail Hamid Khan and our very own comedy king Rambo. Afterwards, Ather Amin, Jahan Khalid, Ali Qayyum and Saad Khan walked the ramp wearing elegant designs of Almirah’s classical shalwar kameez. The beautifully curated outlet offers a wide range of products which include three piece suits, casual and formal kurtis, printed leggings, palazzo, jumpsuits, waistcoats, shoes and accessories. The collection is modern yet elegant and a beautiful fusion of eastern and western wear.
Almirah operates under the umbrella of U & I Group. (Exclusive Brand of J. Junaid Jamshed) the group’s first retail brand. Almirah has already established its name as a market leader in ready-to-wear and the latest accessories. However, not everyone has the same taste when it comes to fashion, and for those who want something exclusive, we launched Almirah – the ultimate symbol of quality and uniqueness. If Almirah has to be defined in a single word; it would be ‘Majestic. The brand is constantly striving to blend the regal with contemporary, so beautifully that makes it stand out from the others.
“Almirah’s first outlet was opened at the Dolmen Mall Tariq Road Karachi in July 2012, and since then the brand is expanding its reach across Pakistan. Almirah ethnic yet modern clothes for men and women were readily welcomed by customers which greatly helped us become an up market brand for the latest in fashion. ALMIRAH have a range of products that includes, formal wear, causal, abbayas, Kurta shalwar, Sherwani, shoes, stoles, cufflinks and jewelry; so it would not be wrong if we say that ALMIRAH is a complete fashion store where anyone can find something for his/her self for any occasion and gives a feel of “THE WALK IN CLOSET”. Said Mr. Sohail Hamid Khan (MD-Almirah)
“When we claim that we are different from the other traditional retail store, we mean it our exclusivity reflects in our ensembles, our outlets are decorated in a unique vintage style – from the entrance to the last corner of the store, every single aisle is an emblem of classiness. Not only this, the designs we reinvent, the cuts we adorn our dresses with and the vivacious colours we use in our men and women’s wear simply make our attires sumptuous. On top of that, the high-quality fabric, fashionable trimmings and intricate embroidery add to their luxuriousness.” He added.
With a total of 6 outlets across Pakistan, 3 in Karachi, 1 in Islamabad, 1 in Rawalpindi and 1 in Lahore Almirah plans to spread its branches locally and internationally down the road.