Fashion Central Best Buys


Launch of Kayseria New Pret Collection

Pakistan's pioneering designer textile brand Kayseria celebrated feminine style sensibility along with the highest standards of quality by launching a new collection of its Pret a Porter line, "Kayseria Pret".



Launch of Menchies Frozen yogurt

The first ever Flagship Store of California based frozen yogurt Menchies now comes to Lahore launching at DHA phase 5 with a smashing event at Mall of Lahore.



Launch of Asim Jofa Bridal and Couture Studio

Famous fashion designer Asim Jofa launched his bridal and couture studio next to two talwar in Clifton Karachi where a big crowd of fashionistas splashed in.



Launch of Designer’s Lounge

Talented duo Alia Sajjad and Rahma Ibrahim have launched a multi-brand outlet Designer’s Lounge at Ocean Mall, Clifton, Karachi where they will be stocking various designers collection.



Launch of Yoglicious Frozen Yogurt

For frozen yogurt lovers, here comes another frozen yogurt brand Yoglicious recently launched at MM Alam Road Lahore.



Launch of Fahad Hussayn's First Stand Alone Store

Fashion designer Fahad Hussayn has launched his first standalone fashion store at MM Alam Road in Gulberg Lahore, where he will stock his all pret lines and latest collections.



Launch of Arung by Bilal Choudhri

Bilal Choudhri of fashion label Arung launched the brand at pfdc by stocking its latest cotton embroidered collection there in the presence of big wigs of fashion world.



Launch of Yogen Fruz in Johar Town Lahore

Canadian desserts chain Yogen Fruz has inaugurated another outlet in Johar Town, Lahore marking its launch with a froyo filled yummylicious event.



Launch of Second Cup in Islamabad

Canada's largest coffee franchise “Second Cup” now opens in Centaurus Mall Islamabad inaugurated by Canadian High Commissioner Greg Giokas.



Sania Maskatiya Launches Second Store in Karachi

Following the success of their recently launched flagship store in Lahore and two prestigious Lux Style Awards nominations in the Luxury Pret and Pret a Porter categories, the team at Sania Maskatiya continued to expand the outreach of their brand through



Essie Nail Polish Brand Launched in Pakistan

The U.S nail salon expert since 1981, acclaimed nail polish brand Essie launched in Pakistan with an exclusive media preview for salon professionals, media and celebrities in “An Evening with Essie!” at Olivetto in Karachi



Launch of Shehrbano Empress of Elegance FLagship Store

The first flagship of designer label Shehrbano titled as ‘Empress of Elegance’ has been launched at Clifton in Karachi which will be providing an elegant stock of formal wear to Pakistani ladies.



Launch of Juice Zone's Flagship Cafe in Islamabad

The Canada based international award winning franchise of Juice Zone now opens its Flagship Café in capital city Islamabad, with a glamorous launch attended by renowned faces of fashion world.



Nine West Kicks Off with A Colorful Fashion Presentation

Launch of Nine West Store kicked off with a colorful fashion presentation in Lahore in which fashion divas walked the runway wearing glamorous Nine West shoe and holding fashionable bags.



Launch of Karma Concept Store in Islamabad

Karma now opens its first standalone Concept Store in the heart of capital city Islamabad with more space spreading over 6000 sq feet, and inventory offering all its sub-brands under one roof.



Launch of Zebai Elite Lawn Collection

Zebai Elite Lawn Collection now enters the consumer market of Pakistan with soul inspiring prints and designs and to introduce the label, the launch of Zebai attracted torrent of stars and celebrities.



Launch of Yogen Fruz in Karachi

Yogen Fruz, world’s famous frozen yogurt and smoothie chain has just kicked off at Zamzama, Karachi launching their much awaited frozen yoghurt franchise there.



Launch of Sana Safinaz first Flagship Store in Lahore

Following the acclaimed launch of their Karachi flagship store in Dolmen Mall, renowned designer duo Sana Hashwani and Safinaz Muneer launched their brand’s first standalone flagship store in Lahore at Ali Zeb Road, Gulberg 3.



Waseem Noor Brings RANGOLI To Lahore

Waseem Noor came up with a smashing launch of his latest summer collection Rangoli at Tehxeeb in Lahore near mini market where fashion models were clad in beautiful Rangoli dresses.



Launch of SNL Casuals Collection by Sofia Naveed Lari

Sofia Naveed Lari of SNL Design Studio has now launched a stunning SNL Casuals Collection 2013 for ladies, in the presence of her wide clientele.


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Launches - Events

Pakistan Fashion Events Launches
Launch of Kayseria New Pret Collection

Launch of Kayseria New Pret Collection

Posted on July 26th, 2013 in Launches | Jul 25th, 2013 | Comments (0) | Catwalk Event Management, Pakistani Fashion Events
Café Olivetto, The W St. 25B Block 4, Clifton, Karachi.

Pakistan's pioneering designer textile brand Kayseria celebrated feminine style sensibility along with the highest standards of quality by launching a new collection of its Pret a Porter line, "Kayseria Pret".

Read full story
Launch of Menchies Frozen yogurt

Launch of Menchies Frozen yogurt

Posted on July 25th, 2013 in Launches | Jul 24th, 2013 | Comments (0) | Pakistani Fashion Events
Civic Commercial Area, Plot #6 CCA, Phase 5, DHA, Lahore.

The first ever Flagship Store of California based frozen yogurt Menchies now comes to Lahore launching at DHA phase 5 with a smashing event at Mall of Lahore.

Read full story
Launch of Asim Jofa Bridal and Couture Studio

Launch of Asim Jofa Bridal and Couture Studio

Posted on July 21st, 2013 in Launches | Jul 20th, 2013 | Comments (0) | Pakistani Fashion Events
Do Talwar, Clifton, Karachi.

Famous fashion designer Asim Jofa launched his bridal and couture studio next to two talwar in Clifton Karachi where a big crowd of fashionistas splashed in.

Read full story
Launch of Designer’s Lounge

Launch of Designer’s Lounge

Posted on July 19th, 2013 in Launches | Jul 18th, 2013 | Comments (0) | Pakistani Fashion Events
Karachi.

Talented duo Alia Sajjad and Rahma Ibrahim have launched a multi-brand outlet Designer’s Lounge at Ocean Mall, Clifton, Karachi where they will be stocking various designers collection.

Read full story
Launch of Yoglicious Frozen Yogurt

Launch of Yoglicious Frozen Yogurt

Posted on July 18th, 2013 in Launches | Jul 17th, 2013 | Comments (0) | Bilal Mukhtar Events and PR, Pakistani Fashion Events
M M Alam Road, Lahore.

For frozen yogurt lovers, here comes another frozen yogurt brand Yoglicious recently launched at MM Alam Road Lahore.

Read full story
Launch of Fahad Hussayn's First Stand Alone Store

Launch of Fahad Hussayn's First Stand Alone Store

Posted on July 17th, 2013 in Launches | Jul 16th, 2013 | Comments (0) | Pakistani Fashion Events
45-L, M.M. Alam Road, Lahore.

Fashion designer Fahad Hussayn has launched his first standalone fashion store at MM Alam Road in Gulberg Lahore, where he will stock his all pret lines and latest collections.

Read full story
Launch of Arung by Bilal Choudhri

Launch of Arung by Bilal Choudhri

Posted on July 15th, 2013 in Launches | Jul 14th, 2013 | Comments (0) | Pakistani Fashion Events
PFDC, Mall 1, Lahore.

Bilal Choudhri of fashion label Arung launched the brand at pfdc by stocking its latest cotton embroidered collection there in the presence of big wigs of fashion world.

Read full story
Launch of Yogen Fruz in Johar Town Lahore

Launch of Yogen Fruz in Johar Town Lahore

Posted on July 9th, 2013 in Launches | Jul 8th, 2013 | Comments (0) | Pakistani Fashion Events
Johar Town, Lahore.

Canadian desserts chain Yogen Fruz has inaugurated another outlet in Johar Town, Lahore marking its launch with a froyo filled yummylicious event.

Read full story
Launch of Second Cup in Islamabad

Launch of Second Cup in Islamabad

Posted on July 8th, 2013 in Launches | Jul 7th, 2013 | Comments (0) | Bilal Mukhtar Events and PR, Pakistani Fashion Events
Centarus Mall, Islamabad.

Canada's largest coffee franchise “Second Cup” now opens in Centaurus Mall Islamabad inaugurated by Canadian High Commissioner Greg Giokas.

Read full story
Sania Maskatiya Launches Second Store in Karachi

Sania Maskatiya Launches Second Store in Karachi

Posted on July 3rd, 2013 in Launches | Jul 2nd, 2013 | Comments (0) | Pakistani Fashion Events
Dolmen Mall, Karachi.

Following the success of their recently launched flagship store in Lahore and two prestigious Lux Style Awards nominations in the Luxury Pret and Pret a Porter categories, the team at Sania Maskatiya continued to expand the outreach of their brand through

Read full story
Essie Nail Polish Brand Launched in Pakistan

Essie Nail Polish Brand Launched in Pakistan

Posted on June 28th, 2013 in Launches | Jun 27th, 2013 | Comments (0) | Pakistani Fashion Events
Karachi.

The U.S nail salon expert since 1981, acclaimed nail polish brand Essie launched in Pakistan with an exclusive media preview for salon professionals, media and celebrities in “An Evening with Essie!” at Olivetto in Karachi

Read full story
Launch of Shehrbano Empress of Elegance FLagship Store

Launch of Shehrbano Empress of Elegance FLagship Store

Posted on June 21st, 2013 in Launches | Jun 20th, 2013 | Comments (0) | Pakistani Fashion Events
Clifton, Karachi.

The first flagship of designer label Shehrbano titled as ‘Empress of Elegance’ has been launched at Clifton in Karachi which will be providing an elegant stock of formal wear to Pakistani ladies.

Read full story
Launch of Juice Zone's Flagship Cafe in Islamabad

Launch of Juice Zone's Flagship Cafe in Islamabad

Posted on June 20th, 2013 in Launches | Jun 19th, 2013 | Comments (0) | Pakistani Fashion Events
6-B, Bhittai Road, Jinnah Super F 7 Markaz, Next to Roasters, Islamabad.

The Canada based international award winning franchise of Juice Zone now opens its Flagship Café in capital city Islamabad, with a glamorous launch attended by renowned faces of fashion world.

Read full story
Nine West Kicks Off with A Colorful Fashion Presentation

Nine West Kicks Off with A Colorful Fashion Presentation

Posted on June 17th, 2013 in Launches | Jun 16th, 2013 | Comments (0) | Catwalk Event Management, Pakistani Fashion Events
4-D/1, Fashion Avenue Main Boulevard , Gulberg -3 Lahore.

Launch of Nine West Store kicked off with a colorful fashion presentation in Lahore in which fashion divas walked the runway wearing glamorous Nine West shoe and holding fashionable bags.

Read full story
Launch of Karma Concept Store in Islamabad

Launch of Karma Concept Store in Islamabad

Posted on June 14th, 2013 in Launches | | Comments (0) | QYT events, Pakistani Fashion Events
Islamabad

Karma now opens its first standalone Concept Store in the heart of capital city Islamabad with more space spreading over 6000 sq feet, and inventory offering all its sub-brands under one roof.

Read full story
Launch of Zebai Elite Lawn Collection

Launch of Zebai Elite Lawn Collection

Posted on June 12th, 2013 in Launches | Jun 11th, 2013 | Comments (0) | Pakistani Fashion Events
Karachi.

Zebai Elite Lawn Collection now enters the consumer market of Pakistan with soul inspiring prints and designs and to introduce the label, the launch of Zebai attracted torrent of stars and celebrities.

Read full story
Launch of Yogen Fruz in Karachi

Launch of Yogen Fruz in Karachi

Posted on June 11th, 2013 in Launches | Jun 10th, 2013 | Comments (0) | Pakistani Celebrities, Savvy PR & Events
Zamzama, Karachi.

Yogen Fruz, world’s famous frozen yogurt and smoothie chain has just kicked off at Zamzama, Karachi launching their much awaited frozen yoghurt franchise there.

Read full story
Launch of Sana Safinaz first Flagship Store in Lahore

Launch of Sana Safinaz first Flagship Store in Lahore

Posted on June 6th, 2013 in Launches | Jun 5th, 2013 | Comments (0) | Pakistani Fashion Events
Ali Zeb Road, Gulberg 3, Lahore.

Following the acclaimed launch of their Karachi flagship store in Dolmen Mall, renowned designer duo Sana Hashwani and Safinaz Muneer launched their brand’s first standalone flagship store in Lahore at Ali Zeb Road, Gulberg 3.

Read full story
Waseem Noor Brings RANGOLI To Lahore

Waseem Noor Brings RANGOLI To Lahore

Posted on June 3rd, 2013 in Launches | Jun 2nd, 2013 | Comments (0) | Pakistani Fashion Events, Savvy PR & Events
Tehxeeb, 164P Gulberg II Lahore.

Waseem Noor came up with a smashing launch of his latest summer collection Rangoli at Tehxeeb in Lahore near mini market where fashion models were clad in beautiful Rangoli dresses.

Read full story
Launch of SNL Casuals Collection by Sofia Naveed Lari

Launch of SNL Casuals Collection by Sofia Naveed Lari

Posted on May 31st, 2013 in Launches | May 30th, 2013 | Comments (0) | Pakistani Fashion Events
1-C,Commerce court building, 3rd Zamzama Lane, Karachi.

Sofia Naveed Lari of SNL Design Studio has now launched a stunning SNL Casuals Collection 2013 for ladies, in the presence of her wide clientele.

Read full story
Today's Celebrity Interview

Exclusive Interview of Sammy K with Fashion Central

Exclusive Interview of Sammy K with Fashion CentralSaman Khalid, popularly known by her brand Sammy K, is one of the very versatile designers in Pakistan. Saman shared her passion for fashion designing in an exclusive interview with Fashion Central.

» View all celebrity interviews

Today's Celebrity Gossip

Moammar Rana Hair loss leads Him Taking Break from Acting

Moammar Rana Hair loss leads Him Taking Break from ActingPakistan’s very own film star Moammar Rana has let his hair down and excused himself from signing television dramas because of hair loss.

» View all the celeb gossip