Fashion Central Best Buys


Launch of Insignia at Centaurus

The luxury shoe brand "Insignia" from the house of Stylo has successfully opened its new brand store on in Islamabad.



Launch of Shades by Afshan

Premium ready-to-wear clothing brand “Shades by Afshan” 3 day showcase & brand launch at the Dolmen Mall, Clifton, Karachi.



Launch of Shibori

For the First time in Pakistan, Shibori - Art of Japanese Dying makes its way to the Lahories. It emphasizes the action performed on cloth, the process of manipulating the fabric.



Launch of Almas Flagship Store

ALMAS is set to enter the fashion world with a grand celebration promising to draw hundreds of style hunters to its flagship store in central Lahore.



Launch of DAVIDOFF Wrist Watches

CAANCHI & LUGARI, Pakistan’s Premium Luxury brand retailer launched DAVIDOFF wrist watches and essentials exclusively for the first time in Pakistan at M.M Alam Road Lahore.



Launch of Fashion Central Multi Brand Store – Set 3

Fashion Central, Pakistan’s leading fashion portal, launched its first multi-brand store at Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore.



Launch of Yogen Fruz in Bahria Town

The world’s no.1 frozen yogurt inaugurated its fifth outlet in Bahria Town, Lahore marking its launch with a froyo filled yummylicious event.



Launch of Fashion Central Multi Brand Store – Set 2

The launch of a Multi Brand Store by Fashion Central, on 26th September at Fortune Mall was an amazing and spectacular success and the store remained packed to capacity with celebrities, leading fashion designers.



Al Haj & FAW Motors Launched Sirius S80 in Pakistan

Al Haj and FAW Motors launched Sirius S80 in Pakistan. The event was managed by KlockWork & PR was handled by Bilal Mukhtar Events & PR.



Launch of Fashion Central Multi Brand Store – Set 1

Fashion Central, Pakistan’s leading fashion portal, launched its first multi-brand store on 26th September 2013 at Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore.



Launch of Farid’s Supermarket

Launch of the supermarket Farid’s at the Lower Ground floor of the Ocean Mall, Clifton, Karachi was the most interesting evening where guests enjoyed all the newly displayed items and brands.



Launch of Khaliq’s Flagship Store

Launch of Khaliq’s store in Karachi, an initiative for all the women of Karachi to have a store to dress stylish and trendy in an affordable price.



Launch of The Nueplex Cinema

The Place Karachi presents Pakistan’s largest silver screen cinema “The Nueplex Cinema”. Nueplex Cinemas is a purpose built revolution in technology and atmosphere. Nueplex Cinemas features 3 of the largest silver screens in Pakistan.



Launch of Clothing Brand Breakout

Despite thriving in the market for three years and having 60 outlets across the country, Breakout launched its flagship store in ocean mall Karachi the event featured a flash mob performance by joshinder chagger.



Launch of L'Oreal Professionnel Products Academy in Pakistan

L'Oreal Professionnel, the Parisian house of hairdressing has launched its first L'Oréal Professional Products Academy in Pakistan at The Forum in Karachi.



Launch of Fifth Avenue an Emblem of Style

Fifth Avenue is a well-known entity that has been strongly influencing fashion and trends in the metropolis. With outlets in all the elite malls of Karachi, it has now opened its doors to ardent buyers at Ocean Mall, Clifton – the hub of major brands in



Launch of Impressions at PFDC

Urooj has launched her luxury pret rack under the name of impressions at PFDC in Mall 1 Gulberg Lahore.



Launch of Deepak Perwani 4th Flagship Store

Deepak Perwani talented and versatile fashion designer has launched 4th flagship store in Karachi and 5th countrywide. The new store has opened at Dolmen City Mall, Clifton.



Launch of Zari Faisal Pop-Up Store

Zari Faisal young, talented fashion deva has launched her Pop-up store at Dolmen mall, Karachi.



Launch of "dblaKcuT" by Nadia Inam

Recent fashion event has been launched with the title "dblaKcuT" by Nadia Inam along her at collection Melange, Multi Designer Store at a glamorous red carpet launch.


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Launches - Events

Pakistan Fashion Events Launches
Launch of Insignia at Centaurus

Launch of Insignia at Centaurus

Posted on October 31st, 2013 in Launches | Oct 31st, 2013 | Comments (0) | Pakistani Fashion Events
1st Floor, Centaurus Mall, Islamabad.

The luxury shoe brand "Insignia" from the house of Stylo has successfully opened its new brand store on in Islamabad.

Read full story
Launch of Shades by Afshan

Launch of Shades by Afshan

Posted on October 30th, 2013 in Launches | Oct 30th, 2013 | Comments (0) | Pakistani Fashion Events
Dolmen Mall, Clifton, Karachi.

Premium ready-to-wear clothing brand “Shades by Afshan” 3 day showcase & brand launch at the Dolmen Mall, Clifton, Karachi.

Read full story
Launch of Shibori

Launch of Shibori

Posted on October 25th, 2013 in Launches | Oct 24th, 2013 | Comments (0) | Pakistani Fashion Events
Tehxeeb), MM Alam Road, Lahore.

For the First time in Pakistan, Shibori - Art of Japanese Dying makes its way to the Lahories. It emphasizes the action performed on cloth, the process of manipulating the fabric.

Read full story
Launch of Almas Flagship Store

Launch of Almas Flagship Store

Posted on October 23rd, 2013 in Launches | Oct 22nd, 2013 | Comments (0) | Pakistani Fashion Weeks
6C3 , Gulberg 3, Lahore.

ALMAS is set to enter the fashion world with a grand celebration promising to draw hundreds of style hunters to its flagship store in central Lahore.

Read full story
Launch of DAVIDOFF Wrist Watches

Launch of DAVIDOFF Wrist Watches

Posted on October 11th, 2013 in Launches | Oct 10th, 2013 | Comments (0) | Pakistani Fashion Events
MM Alam Road, Lahore.

CAANCHI & LUGARI, Pakistan’s Premium Luxury brand retailer launched DAVIDOFF wrist watches and essentials exclusively for the first time in Pakistan at M.M Alam Road Lahore.

Read full story
Launch of Fashion Central Multi Brand Store – Set 3

Launch of Fashion Central Multi Brand Store – Set 3

Posted on October 8th, 2013 in Launches | Oct 7th, 2013 | Comments (0) | Pakistani Fashion Events, Fashion Central Store
Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore.

Fashion Central, Pakistan’s leading fashion portal, launched its first multi-brand store at Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore.

Read full story
Launch of Yogen Fruz in Bahria Town

Launch of Yogen Fruz in Bahria Town

Posted on October 7th, 2013 in Launches | Oct 6th, 2013 | Comments (0) | Pakistani Fashion Events
Bahria Town, Lahore.

The world’s no.1 frozen yogurt inaugurated its fifth outlet in Bahria Town, Lahore marking its launch with a froyo filled yummylicious event.

Read full story
Launch of Fashion Central Multi Brand Store – Set 2

Launch of Fashion Central Multi Brand Store – Set 2

Posted on October 4th, 2013 in Launches | Oct 3rd, 2013 | Comments (0) | Pakistani Fashion Events
Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore.

The launch of a Multi Brand Store by Fashion Central, on 26th September at Fortune Mall was an amazing and spectacular success and the store remained packed to capacity with celebrities, leading fashion designers.

Read full story
Al Haj & FAW Motors Launched Sirius S80 in Pakistan

Al Haj & FAW Motors Launched Sirius S80 in Pakistan

Posted on October 3rd, 2013 in Launches | Oct 2nd, 2013 | Comments (0) | Bilal Mukhtar Events and PR
Pakistan.

Al Haj and FAW Motors launched Sirius S80 in Pakistan. The event was managed by KlockWork & PR was handled by Bilal Mukhtar Events & PR.

Read full story
Launch of Fashion Central Multi Brand Store – Set 1

Launch of Fashion Central Multi Brand Store – Set 1

Posted on September 30th, 2013 in Launches | Sep 29th, 2013 | Comments (0) | Fashion Central Store, Pakistani Fashion Events
Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore.

Fashion Central, Pakistan’s leading fashion portal, launched its first multi-brand store on 26th September 2013 at Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore.

Read full story
Launch of Farid’s Supermarket

Launch of Farid’s Supermarket

Posted on September 16th, 2013 in Launches | Sep 15th, 2013 | Comments (0) | Catwalk Event Management, Pakistani Fashion Events
Ocean Mall, Clifton, Karachi.

Launch of the supermarket Farid’s at the Lower Ground floor of the Ocean Mall, Clifton, Karachi was the most interesting evening where guests enjoyed all the newly displayed items and brands.

Read full story
Launch of Khaliq’s Flagship Store

Launch of Khaliq’s Flagship Store

Posted on September 13th, 2013 in Launches | Sep 12th, 2013 | Comments (0) | Pakistani Fashion Events
Zamzama, Karachi.

Launch of Khaliq’s store in Karachi, an initiative for all the women of Karachi to have a store to dress stylish and trendy in an affordable price.

Read full story
Launch of The Nueplex Cinema

Launch of The Nueplex Cinema

Posted on September 9th, 2013 in Launches | Sep 8th, 2013 | Comments (0) | Pakistani Fashion Events
The Place, Khayaban e Shaheen, DHA Phase-8, Karachi.

The Place Karachi presents Pakistan’s largest silver screen cinema “The Nueplex Cinema”. Nueplex Cinemas is a purpose built revolution in technology and atmosphere. Nueplex Cinemas features 3 of the largest silver screens in Pakistan.

Read full story
Launch of Clothing Brand Breakout

Launch of Clothing Brand Breakout

Posted on September 5th, 2013 in Launches | Sep 4th, 2013 | Comments (0) | Pakistani Fashion Events
Ocean Mall, Karachi.

Despite thriving in the market for three years and having 60 outlets across the country, Breakout launched its flagship store in ocean mall Karachi the event featured a flash mob performance by joshinder chagger.

Read full story
Launch of L'Oreal Professionnel Products Academy in Pakistan

Launch of L'Oreal Professionnel Products Academy in Pakistan

Posted on September 2nd, 2013 in Launches | Sep 1st, 2013 | Comments (0) | Pakistani Fashion Events
The Forum, Karachi.

L'Oreal Professionnel, the Parisian house of hairdressing has launched its first L'Oréal Professional Products Academy in Pakistan at The Forum in Karachi.

Read full story
Launch of Fifth Avenue an Emblem of Style

Launch of Fifth Avenue an Emblem of Style

Posted on August 21st, 2013 in Launches | Aug 20th, 2013 | Comments (0) | Pakistani Fashion Events
Ocean Mall, Clifton, Karachi.

Fifth Avenue is a well-known entity that has been strongly influencing fashion and trends in the metropolis. With outlets in all the elite malls of Karachi, it has now opened its doors to ardent buyers at Ocean Mall, Clifton – the hub of major brands in

Read full story
Launch of Impressions at PFDC

Launch of Impressions at PFDC

Posted on August 19th, 2013 in Launches | Aug 18th, 2013 | Comments (0) | Pakistani Fashion Events
PFDC Mall 1, Gulberg, Lahore.

Urooj has launched her luxury pret rack under the name of impressions at PFDC in Mall 1 Gulberg Lahore.

Read full story
Launch of Deepak Perwani 4th Flagship Store

Launch of Deepak Perwani 4th Flagship Store

Posted on August 16th, 2013 in Launches | Aug 15th, 2013 | Comments (0) | Pakistani Fashion Events
Dolmen City Mall, Clifton, Karachi .

Deepak Perwani talented and versatile fashion designer has launched 4th flagship store in Karachi and 5th countrywide. The new store has opened at Dolmen City Mall, Clifton.

Read full story
Launch of Zari Faisal Pop-Up Store

Launch of Zari Faisal Pop-Up Store

Posted on August 15th, 2013 in Launches | Aug 14th, 2013 | Comments (0) | Pakistani Fashion Events
Brand Just Pret, Dolmen City Mall Clifton, Karachi.

Zari Faisal young, talented fashion deva has launched her Pop-up store at Dolmen mall, Karachi.

Read full story
Launch of

Launch of "dblaKcuT" by Nadia Inam

Posted on August 12th, 2013 in Launches | Aug 11th, 2013 | Comments (0) | Pakistani Fashion Events, Rezz Events
Melange’ Multi Designer Store # 6, Street #41,F6/1 Islamabad.

Recent fashion event has been launched with the title "dblaKcuT" by Nadia Inam along her at collection Melange, Multi Designer Store at a glamorous red carpet launch.

Read full story
Today's Celebrity Interview

Exclusive Interview of Ashraf Deradia from Pink Chiffon with Fashion Central

Exclusive Interview of  Ashraf Deradia from Pink Chiffon with Fashion CentralAshraf Daredia is a USA based designer who began her career in 2009 with a successful fashion launch in collaboration with Silk Thread in Dallas.

» View all celebrity interviews

Today's Celebrity Gossip

Aiza Khan and Danish Taimor are ready to tie the knot

Aiza Khan and Danish Taimor are ready to tie the knotTelevision industry’s most promising newcomers Ayeza Khan and Danish Taimoor have decided to get married.

» View all the celeb gossip