Fashion Central Best Buys


Pure Health Café Launched their 1st Branch in Pakistan

Pure Health cafe launched their first ever branch in Karachi with a promise to provide nutritious and delicious food to Pakistani people.



Launch of The House of Arsalan Iqbal Flagship Store in Lahore

The House of Arsalan Iqbal successfully launched its 3rd flagship store. The Lahore store marked the third House of Arsalan Iqbal standalone store in Pakistan.



Preview of Deepak Perwani's Tres Chic Collection

Seems like Eiffel Tower is hot in trends, very Tres Chic ! The Fashion Empire, The House of Deepak Perwani showcased Spring collection in Lahore outlet after PFDC Sunsilk Fashion Week 2014.



Nofil Siddiqui Launched his tantalizing Lawn Collection

Nofil Siddiqui has recently launched his lawn collection 2014 in the city of Lights.



Taj Cinema Launch Followed by Total Siyappa Premiere

Cinestar Cinema did an opening of Taj Cinema by hosting a premiere of Ali Zafar’s movie “Total Siyappa“.



Luscious Ather Shehzad Palettes Launch

Luscious Ather Shehzad Palettes launch just took place in which Athar Shahzad master makeup collection was presented including a lipstick palette, a lip-gloss palette and an eye shadow / blush / highlighter palette.



The first Turkish Brand gaining popularity in Local Fashion Market

The first ever Turkish brand BEBEK TURKEY left a mark on the local fashion industry by launching its range of S/S 2014 collection in an exclusive exhibition at Labels store Karachi.



Aim Couture Launch by Anmber Iqbal

Anmber Iqbal, aim couture is label bringing in new trends in fashion jewellery, this time the designer offer an exquisite collection of the most beautiful and unique designs of jewellery in their collection.



Famous Celebrity Magazine OK! Launch in Pakistan

The world’s premier celebrity magazine OK! has been officially launched in Pakistan by Juicy Publications (Private) Limited headed by CEO & Publisher Saher H. Paracha.



ChenOne Holds Mega Launch Of Multiple Designer Ranges

Exclusive designer apparel and shoe wears ranges like PreEnd and Pareesa, Damask, Ci.Gi, PrettyFit and Bonita by ChenOne New Spring Arrival presented at the mega launch held at Latrium, Lahore.



Launch of So Kamal Lawn by Zara Shahjahan

So kamal Lawn by Zara Shahjahan focused on an aesthetic that is feminine and sophisticated with a signature look which is simple, beautiful and always in vogue.



Elan Introduced Spring/Summer Collection 2014

Elan Lawn S/S 2014 collection features trendsetting designs in the signature Élan aesthetic which has been significantly popular with lawn consumers over the years.



Launch of Chinyere Stitched Lawn 2014

Chinyere is bringing the brand new series of Stitched lawn collection for spring 14 with exclusive Chinyere Prints.



Launch of Crescent Lawn Spring/Summer 2014 by Faraz Manan

After last year’s astounding success of Faraz Manan’s collaboration with Crescent Lawn, with Karisma Kapoor as his muse; Faraz Manan is back with his trendiest designer lawn modeled by the savviest celebrity of B-town, Kareena Kapoor Khan and exhibite



Launch of TAI ZU - A taste of the Orient

Food loving Pakistanis are ready to hit a café or restaurant at any time of the day. Located in the heart of the city, the restaurant 'Tai Zu' officially opened its doors to the public on Saturday evening in style.



Bonanza, English Boot House and LifeStyle Collection Launch

Three of Pakistan’s most dynamic fashion brands are providing Lahore’s fashion consumers the best of apparel, footwear and luxury accessories at one convenient location, through the newly launched Central Avenue premium brands plaza.



Launch of Syeda Amera’s Couture

One of the finest Fashion designers of Pakistan Syeda Amera launched her tantalizing collection in Park Towers, Karachi. The collection comprised of Formal, Diffusion and Luxury prêt Designs.



Launch of FUTURE Brand Store

The successful launch of FUTURE - a brand for outstanding western wear, outlets in major cities of Pakistan Islamabad, Lahore, Gujrat and Jehlum.



Launch of Triumph Studio

Triumph launched its exclusive studio at L’atelier in Lahore last week, following the success of its flagship store in Dolmen Mall Karachi. The event themed “Girls night out with Triumph” was well attended by celebrities and fashionistas



Launch of Johnny Rocket

Almost a month after its flagship restaurant debuted in Karachi, Johnny Rockets continues to sizzle in Pakistan by opening a new restaurant in Lahore.


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Launches - Events

Pakistan Fashion Events Launches
Pure Health Café Launched their 1st Branch in Pakistan

Pure Health Café Launched their 1st Branch in Pakistan

Posted on April 23rd, 2014 in Launches | Apr 22nd, 2014 | Comments (0) | Current Events

Pure Health cafe launched their first ever branch in Karachi with a promise to provide nutritious and delicious food to Pakistani people.

Read full story
 Launch of The House of Arsalan Iqbal Flagship Store in Lahore

Launch of The House of Arsalan Iqbal Flagship Store in Lahore

Posted on April 21st, 2014 in Launches | Apr 20th, 2014 | Comments (0) | Current Events

The House of Arsalan Iqbal successfully launched its 3rd flagship store. The Lahore store marked the third House of Arsalan Iqbal standalone store in Pakistan.

Read full story
Preview of Deepak Perwani's Tres Chic Collection

Preview of Deepak Perwani's Tres Chic Collection

Posted on April 17th, 2014 in Launches | Apr 11th, 2014 | Comments (0) | Deepak Perwani Dresses, Deepak Perwani, Celebrity
12-cm, M.M. Alam Road, Gulberg III

Seems like Eiffel Tower is hot in trends, very Tres Chic ! The Fashion Empire, The House of Deepak Perwani showcased Spring collection in Lahore outlet after PFDC Sunsilk Fashion Week 2014.

Read full story
Nofil Siddiqui Launched his tantalizing Lawn Collection

Nofil Siddiqui Launched his tantalizing Lawn Collection

Posted on April 8th, 2014 in Launches | Apr 7th, 2014 | Comments (0) | Summer Lawn Collection

Nofil Siddiqui has recently launched his lawn collection 2014 in the city of Lights.

Read full story
Taj Cinema Launch Followed by Total Siyappa Premiere

Taj Cinema Launch Followed by Total Siyappa Premiere

Posted on April 7th, 2014 in Launches | Apr 6th, 2014 | Comments (0) | Current Events

Cinestar Cinema did an opening of Taj Cinema by hosting a premiere of Ali Zafar’s movie “Total Siyappa“.

Read full story
Luscious Ather Shehzad Palettes Launch

Luscious Ather Shehzad Palettes Launch

Posted on April 4th, 2014 in Launches | | Comments (0) | Current Events

Luscious Ather Shehzad Palettes launch just took place in which Athar Shahzad master makeup collection was presented including a lipstick palette, a lip-gloss palette and an eye shadow / blush / highlighter palette.

Read full story
The first Turkish Brand gaining popularity in Local Fashion Market

The first Turkish Brand gaining popularity in Local Fashion Market

Posted on March 27th, 2014 in Launches | Mar 27th, 2014 | Comments (0) | Pakistani Fashion Events

The first ever Turkish brand BEBEK TURKEY left a mark on the local fashion industry by launching its range of S/S 2014 collection in an exclusive exhibition at Labels store Karachi.

Read full story
Aim Couture Launch by Anmber Iqbal

Aim Couture Launch by Anmber Iqbal

Posted on March 26th, 2014 in Launches | Mar 26th, 2014 | Comments (0) | Pakistani Fashion Events

Anmber Iqbal, aim couture is label bringing in new trends in fashion jewellery, this time the designer offer an exquisite collection of the most beautiful and unique designs of jewellery in their collection.

Read full story
Famous Celebrity Magazine OK! Launch in Pakistan

Famous Celebrity Magazine OK! Launch in Pakistan

Posted on March 25th, 2014 in Launches | Mar 22nd, 2014 | Comments (0) | Lotus PR
Mohatta Palace

The world’s premier celebrity magazine OK! has been officially launched in Pakistan by Juicy Publications (Private) Limited headed by CEO & Publisher Saher H. Paracha.

Read full story
ChenOne Holds Mega Launch Of Multiple Designer Ranges

ChenOne Holds Mega Launch Of Multiple Designer Ranges

Posted on March 21st, 2014 in Launches | Mar 20th, 2014 | Comments (0) | Summer Lawn Collection
La-Atrium, Gulberg 3, Adjacent ChenOne Stores, Lahore

Exclusive designer apparel and shoe wears ranges like PreEnd and Pareesa, Damask, Ci.Gi, PrettyFit and Bonita by ChenOne New Spring Arrival presented at the mega launch held at Latrium, Lahore.

Read full story
Launch of So Kamal Lawn by Zara Shahjahan

Launch of So Kamal Lawn by Zara Shahjahan

Posted on March 18th, 2014 in Launches | Mar 18th, 2014 | Comments (0) | Summer Lawn Collection

So kamal Lawn by Zara Shahjahan focused on an aesthetic that is feminine and sophisticated with a signature look which is simple, beautiful and always in vogue.

Read full story
Elan Introduced Spring/Summer Collection 2014

Elan Introduced Spring/Summer Collection 2014

Posted on March 17th, 2014 in Launches | Mar 15th, 2014 | Comments (0) | Summer Lawn Collection
Lahore Lagoon Marquee in Lahore

Elan Lawn S/S 2014 collection features trendsetting designs in the signature Élan aesthetic which has been significantly popular with lawn consumers over the years.

Read full story
Launch of Chinyere Stitched Lawn 2014

Launch of Chinyere Stitched Lawn 2014

Posted on March 14th, 2014 in Launches | Mar 14th, 2014 | Comments (0) | Summer Lawn Collection

Chinyere is bringing the brand new series of Stitched lawn collection for spring 14 with exclusive Chinyere Prints.

Read full story
Launch of Crescent Lawn Spring/Summer 2014 by Faraz Manan

Launch of Crescent Lawn Spring/Summer 2014 by Faraz Manan

Posted on March 7th, 2014 in Launches | Mar 7th, 2014 | Comments (0) | Pakistani Fashion Events
Crescent Store, M.M Alam road, Lahore

After last year’s astounding success of Faraz Manan’s collaboration with Crescent Lawn, with Karisma Kapoor as his muse; Faraz Manan is back with his trendiest designer lawn modeled by the savviest celebrity of B-town, Kareena Kapoor Khan and exhibite

Read full story
Launch of TAI ZU - A taste of the Orient

Launch of TAI ZU - A taste of the Orient

Posted on March 4th, 2014 in Launches | Mar 4th, 2014 | Comments (0) | Pakistani Celebrities
64-A, Nazimmudin Road, F-7/4, Islamabad.

Food loving Pakistanis are ready to hit a café or restaurant at any time of the day. Located in the heart of the city, the restaurant 'Tai Zu' officially opened its doors to the public on Saturday evening in style.

Read full story
Bonanza, English Boot House and LifeStyle Collection Launch

Bonanza, English Boot House and LifeStyle Collection Launch

Posted on February 19th, 2014 in Launches | Feb 19th, 2014 | Comments (0) | Pakistani Fashion Events
Central Avenue located near Hussain Chowk on Noor Jahan Road, Lahore.

Three of Pakistan’s most dynamic fashion brands are providing Lahore’s fashion consumers the best of apparel, footwear and luxury accessories at one convenient location, through the newly launched Central Avenue premium brands plaza.

Read full story
Launch of Syeda Amera’s Couture

Launch of Syeda Amera’s Couture

Posted on February 17th, 2014 in Launches | Feb 17th, 2014 | Comments (0) | Catwalk Event Management, Pakistani Fashion Events
Park Towers, Karachi.

One of the finest Fashion designers of Pakistan Syeda Amera launched her tantalizing collection in Park Towers, Karachi. The collection comprised of Formal, Diffusion and Luxury prêt Designs.

Read full story
Launch of FUTURE Brand Store

Launch of FUTURE Brand Store

Posted on February 10th, 2014 in Launches | Feb 10th, 2014 | Comments (0) | Pakistani Fashion Events
Islamabad, Lahore, Gujrat and Jehlum.

The successful launch of FUTURE - a brand for outstanding western wear, outlets in major cities of Pakistan Islamabad, Lahore, Gujrat and Jehlum.

Read full story
Launch of Triumph Studio

Launch of Triumph Studio

Posted on February 6th, 2014 in Launches | Feb 6th, 2014 | Comments (0) | Pakistani Fashion Events
L’atelier, Lahore.

Triumph launched its exclusive studio at L’atelier in Lahore last week, following the success of its flagship store in Dolmen Mall Karachi. The event themed “Girls night out with Triumph” was well attended by celebrities and fashionistas

Read full story
Launch of Johnny Rocket

Launch of Johnny Rocket

Posted on January 30th, 2014 in Launches | Jan 30th, 2014 | Comments (0)
DHA, Lahore.

Almost a month after its flagship restaurant debuted in Karachi, Johnny Rockets continues to sizzle in Pakistan by opening a new restaurant in Lahore.

Read full story
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Exclusive Interview of Ashraf Deradia from Pink Chiffon with Fashion Central

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Today's Celebrity Gossip

Umar Sharif Plays are Huge “Inspiration” for Actor Siddharth

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