Setting the Global Entertainment Arena on Fire, Sidra Iqbal hosted the Official Digital Platform of the annual Bollywood Bonanza IIFA 2012 in Singapore.
Sidra Iqbal is the first Pakistani media anchorperson to officially host the hugely popular and globally followed Social and Digital Media platforms and activities of the annual Bollywood bonanza; The IIFA Weekend and Awards 2012. It was a power-packed weekend as the A-list stars and film fraternity of Bollywood arrived in the Lion City, Singapore!
Each year the IIFA spectacle brings together a host of events and engagements which straddle the world of business and entertainment, with the highlight being the IIFA Awards. The big night itself has maintained its legacy of bringing together an experiential marvel, becoming bigger and better every year. IIFA in the last 12 years has become an international phenomenon that is awaited much eagerly by the Indian film fraternity and the global audience to once again create its cinema scope “big screen” magic. The year 2012 marks the 100th year of the Indian Cinema and in conjunction to the centennial celebrations, Wizcraft International Entertainment, the producers and the creative force behind IIFA, infused this year’s IIFA celebrations with grandeur that was beyond imagination.
Amongst the glitz and glamour of the Bollywood stars, twinkled our own prominent anchorperson Sidra Iqbal, whose warm interaction style made her a quick favourite amongst the celebrities and viewers! In the course of this spectacular event, Sidra interacted and interviewed the likes of Ranbir Kapoor, Priyanka Chopra, Shahid Kapoor, Farhan Akhtar, Zoya Akhtar, Rishi Kapoor, Kamal Hassan, Sridevi, Preity Zinta, Vidya Balan, Raveena Tandon, Prabhudeva and many more.
Sidra covered the Green Carpets for IIFA Rocks and IIFA Awards while engaging in various one-to-ones with the Indian film and media personalities. This coverage and interaction was streamed live on the official IIFA online channel and youtube, peaking at over 200,000 viewers simultaneously from all over the world. Moreover the Facebook and Twitter followers quadrupled to thousands during the weekend and the content continues to attract more hits. The event marked not only the great success of Indian cinema globally, uniting cultures and nations through its sheer magic and brilliance but also Pakistan’s synergy to modern age media channels as Statuspro was on board as the digital media partner for the event.