Designer Atif Yahya launched his ‘Sadia Designer Collection’ label in Karachi at Imperial Clifton on 27th July with Ayesha Umer and Anoshay Ashraf as its brand ambassadors.
The exhibition was a 2-day event, created and managed by Jia Ali’s brother Munna Mushtaq Event Management Company’ with Asif Nicky as PR, Event and Media Manager along with Farhan Memon and Rohail Hayat.
The exhibition was attended by a lot of media personalities and actors and including Mishi Khan, Angie Marshell, Sarwat Gillani, Kokab Ansari, Shaheen Saeed and Nazneed Tariq along with other socialites and families from all walks of life.
The entire exhibition was prettied up with mannequins wearing mesmerizing lawn pieces from Sadia Designer Collection. Brand ambassadors Anoshay and Ayesha also donned long stylish frocks from Sadia Designer Collection and looked stylish yet traditional. Besides, Availability of spacious hall & ambience on corner made visitors amazed .Helpers from textile colleges guiding visitors properly about clothes and philosophy behind design.
Sadia Designer Collection lawn was available in 12 designs in unstitched form with chiffon duppatas and colorful prints further enhanced with embroidery motifs to lure women of all ages.
The main idea of this exhibition was to take the design towards international market in midsummer of 2012 and was initiated from Karachi and will exhibit in Lahore and Islamabad subsequently in July 2011.