Posted on Aug 23rd, 2011 | Comments (0)
Sania Maskatiya, a fresh face in the world of Pakistani fashion, has been hailed by critics and fans alike for her unique cuts and elegant aesthetic with a contemporary touch. She has been designing under prêt, haute couture as well as bridal couture under her eponymous label since 2009. Sania’s diverse colour palette and innovative imagery draw inspiration from designs in nature and cater to varied group of women. Here at Fashion Central. Sania Maskatiya talks about her label, the fashion industry and her own work ethic.
Our designs are both classic and modern and hence appeal to a varied group of people. The unifying principle of my collection is the use of the international silhouette: clean simple lines with the finest quality fabrics and craftsmanship.
Each line gives me a sense of joy, prêt because it makes my designs accessible to a wider group of people; haute couture because it allows my creative instincts freedom. The enjoyment of bridals is twofold, firstly the designs are unique as I get to collaborate with the client and secondly the sense of satisfaction in knowing my work made someone’s big day a little more special.
Inspiration comes from infinite sources: people I meet, places I visit, movies and poetry; it all shapes my thought process and contributes to what I design. Even your emotional state at the time can have a big impact on a specific collection.
It would be an immense source of help if the textile bureau could help lift import duties off certain items in order for us to import them to use in our businesses. In terms of finishing a garment, the proper accessories such as good quality zips and finishing materials are not available here and so this hinders us in competing with other brands around the world to export our garments to big couture houses around the world.
Unfortunately, the image of Pakistan that is portrayed to most of the world is of an angry, intolerant and violent society. All the arts including fashion can change this misconception by conveying to the world that we, like all people are also inspired by love, beauty, passion and a rich culture.
I would not feel comfortable if I didn't love every outfit with my label on it, so yes my sense of style is reflected in my work. However, since I design for a varied age group, I adore all of my designs but might not personally wear all of them.
Meesha Shafi and Kate Middleton
Sania Maskatiya labels want to reach out to the masses with its prêt line and its own signature fabric, not necessarily lawn.
If done properly with the presence of international buyers and stockers, this would be a forum like no other. It would help raise the bar in terms of a perfectly finished garment and help all the design houses put their best foot forward.
My brother Umair Tabani is my business partner and so we share our work responsibilities. I am aided by very competent individuals in my creative, sales and management departments.
This allows me some amount of latitude in maintaining my household and caring for my baby. I believe you should never let your family life be compromised by your work. Good scheduling, a supportive staff and your own personal integrity are very important to achieve this.