Posted on Jun 8th, 2012 | Comments (0)
It’s a formal line filled with sequins embroidery along with a lot of sequins fabric. We are using drapes and front open jackets with short knee length and cocktail dresses and there are a few shaadi dresses and we also have incorporated pants with the outfits. The collection is under the brand that me and Asad are working on.
I love playing with fabric over the mannequins just to see how well it looks put together then I just start stitching. My major inspiration is to make women look beautiful.
First thing a designer wants to see is the cliental, the location is also important because then the area is covered along with having other other designers stock in the same store. It helps other clients to just walk in and pick what they like.
As soon as I entered the industry, Asad Tareen has been pioneering a facet of the fashion market and it’s not only stocking at the outlet it’s also hands on work when he deals with designers.
It has been a fantastic experience. He treats you like a family member. Working with him has been really great. He really listens to what your views are.
The way we are benefiting is that where we can’t go, the multi brand store can take us there. They are making designers available in different cities and our clients can easily find our clothes now. It’s been a huge platform for us to contribute to be available everywhere.
All sorts of areas have been catered towards in the international market. The buyers there love Pakistani fashion and embroidery. No matter where you are stocking there are clients who want to buy your clothes
It’s difficult to open your own outlet now, if the designer has a major investment or they can afford it, otherwise a lot of designers cannot. Having multi designers there, it’s a bit easy since you are simply stocking there. All you need to do is send you clothes off once you’ve hit the sales, it’s fantastic and easy. Designers who are actually very huge, they would open their own stock but you don’t see a lot of designers opening their own stock these days. It’s the easiest and the best option for us.