Bollywood Going Global
Posted on Jul 2nd, 2010 | Comments (1)
It seems the major brands of the world have finally realized the true potential of Bollywood celebrities. The Indian Population both inside India and abroad is huge and using these actors provides brands the necessary depth within these communities. In addition their powerful persona and appearance make them attractive for international audience as well.
Kareena Kapor, Katrina Kaif and Deepika Padukone all have been able to sign major deals with international brands. Noteworthy of all is Kareena Kapoor becoming the face of Firdous Lawns from Pakistan. He billboards are in all the major cities of Pakistan. A deal that is reported to be worth Rs 3 crore. On the other hand Katrina Kaif is reported to sign the ad-film deal for Etihad for Rs 4 crore.
Indian male actors are also finding success with international endorsements, significant success if for Aamir Khan with a reported deal of Rs 35 crore with UAE’s Telecom Etisalat for a period of 3 years.
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