Rano's Heirlooms Collection at PFDC Sunsilk Fashion Week 2010 Karachi

Next on the ramp was “Rano’s Heirlooms” with her Fashion Week womenswear collection entitled “Gold Brush”. Inspired by objects of beauty and timelessness the aim was for the created pieces to retain their glory even decades later. The entire collection was hand embroidered with intricate embroideries in tinsel, velvet and metallic yarn on a combination of georgettes and nets. Talking about her design philosophy the designer said “My work on embroideries does not come as my ability to embellish alone, but in attempting to achieve a look that tells a story.”

In an innate desire to preserve and reincarnate the dying breed of craftsmen, Rano created a whole range of soft furnishings and apparel, which was the beginning of her home furnishings line.  Later, this also translated into clothes. The clother from Rano's collection were also placed in charity show called “Fashion Gives Back” in which the Fashion Week and other designers participated featuring live music from the famous band “Fuzon”. The charity show was produced by HSY and styled by Asmaa Mumtaz.The motifs used in her embroideries are pre-dominantly floral and foliates punctuated by some intriguing abstract figurations and mainly inspired by the exoticism of the East and the intricacy of European design traditions.  It’s the combination of modern and traditional techniques of embroidery married to a contemporary look that creates a story board lending a mystical depth to the designer’s creations.  In 1998, the label began officially marketing Rano’s Heirlooms designs. Rano was represented as a women entrepreneur at different exhibitions in Frankfurt, Iran and Moscow. Her private exhibition in New York was also covered by the New York Times in 2002.

Rano’s intricate fabrics with embroideries were also exhibited in Sotheby’s as Portuguese influence on Mughal embroidery.