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Nida Azwer's Collection at PFDC Sunsilk Fashion Week Karachi 2010

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Nida Azwer's Collection at PFDC Sunsilk Fashion Week Karachi 2010

Held on Nov 11th, 2010 | Comments (0)
PFDC Sunsilk Fashion Week Karachi 2010, Pakistani Womens Wear, Latest Pakistani Fashion, Fashion Pakistan Week 2010
Designer: Nida Azwer


Karachi based designer Nida Azwer enthralling the audience with her womenswear Pret-a-porter collection entitled "Auspicious Musings". The collection was a vibrant celebration of the undeniable human essence.

Next on the Karachi runway was the Karachi based designer Nida Azwer enthralling the audience with her womenswear Prêt-à-porter collection entitled “Auspicious Musings”. The collection was a vibrant celebration of the undeniable human essence – boundless energy through bright colors combined with the age old auspicious Chinese motifs helping to light up the night and day with positive energy.
 
The designs were transcendently playful, a pleasing vision of symbols representing happiness, peace, contentment, good fortune, character and nobility she also participated in charity show called “Fashion Gives Back” in which the Fashion Week like other designers featuring live music from the famous band “Fuzon”. Characterised by an audacious array of bold colors made this one of Nida’s brightest collections ever. Talking about her collection the designer said “I have drawn the artistic influence for this collection from old Chinese patterns but the vision behind it was to allow it to create an aura of harmony and prosperity and to radiate positive energy in light of these troubled times Pakistan has recently seen.”

Nida has been designing and working in fashion under the aegis of her eponymous label since 2005, only one month after she graduated from the prestigious Indus Valley School of Art & Architecture. Her label includes Prêt-à-porter, Haute Couture and Bridal lines; Nida herself was nominated for a coveted Lux Style Award for Best Emerging Talent in 2008.  In 2009, she held her debut solo show in Karachi to massive acclaim from journalists and fashionistas alike.
 
The Nida Azwer design label has come to be recognized for the designer’s love of more classic and vintage design elements including the skilled infusion of traditional craftsmanship such as ‘tukri ka kaam’, ‘rilli’ and ‘kantha’ work into contemporary fashion silhouettes. This has been manifest in the collections she showcased at her debut solo show and across various fashion weeks and exhibits. Nida Azwer showcased her womenswear Couture collection “Timeless Horizons” at the debut PFDC Sunsilk Fashion Week in February 2010.

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