Sahar Atif's Collection at PFDC Sunsilk Fashion Week Karachi 2010

Act 1’s second show belonged to understated designer Sahar Atif and her label Saai who showcased her Prêt-à-porter womenswear collection entitled “Lattice Lure”, inspired by locally crafted embroideries like her previous showcase at the debut PFDC Sunsilk Fashion Week in Lahore in February this year. The collection boasted a technical mastery of cuts, the fluidity of which were coupled with in-house developed pleated structured fabric, layered to create an allure of timeless appeal and glamour while highlighting the collection’s glamour. Talking about her collection the designer said “it is mysterious romanticism teamed with the timelessness of craft embroideries”

Sahar Atif is a designer renowned for her unique focus on having created and sustained her affordable designer wear label, Saai. A graduate of the first batch of Pakistan Institute of Fashion and Design (PIFD), she encapsulates the spirit of entrepreneurship with her expanding brand Saai and academia through her work as a teacher within the realms of fashion. Sahar also currently heads the Design and Textile Department at the Lahore Grammar School and is also working in close coordination with the University of Cambridge in the implementation and design of an A-level module in Textile, Design and Fashion, being offered globally for the first time. In 2003, Sahar diversified from fashion education to design and launched her label ‘Saai’, initially focusing on bridal and formal wear. In July 2005 ‘Saai Concepts’ was launched with its retail outlet in Lahore.

 

In 2007 Sahar showcased her Saai bridal collection at the coveted ‘Bridal Asia’ in New Delhi to an overwhelming response from media and buyers alike.  The 2009 bridal season witnessed a further collaborative partnership, this time between Saai and a Manchester based retailer, who launched their debut collection at the Asiana Bridal Show in January 2009 to much acclaim. Fashion designer Sahar Atif had showcased her Prêt-à-porter womenswear collection for her label Saai, entitled “Gulistani Sahar” at the debut PFDC Sunsilk Fashion Week in February. ‘Gulistani Sahar’ was inspired by the regional embroideries of rural Pakistan and showcased the beauty of Pakistan’s rural areas to all audiences.