“Platforms like Fashion Week
have been most instrumental in the West helping fashion merchants and creators display, market and trade merchandise across the continents. Viewing our participation in a prolific opportunity like PFDC Fashion Week
allows us to present our fashion
to a diverse assortment of fashion consumers making it possible for the label to spread its wings beyond the scope of limited national ambitions and provides a huge possibility for growth. Such an exchange not only helps the designer
/ label on a personal level but actually provides Pakistan with an avenue to demonstrate and reveal its true cultural, social and fashion identity…It’s time to show the world who we really are and that we are equally progressive as any other modern nation of the world”
Asifa & Nabeel
showcased their formal womenswear collection
. Based in pure fabrics including chiffons and silks with fusion silhouettes, their collection reflects an amalgamation of vibrant embroidery inspired by the Kelash and Kafiristani aesthetic. This collection also draws from the Russian painter and graphic artists’ Wassily Kandinksy painting ‘Composition VII’ in which an oval seems almost the eye of a compositional hurricane, surrounded by swirling masses of colour and form which according to Art scholars, feels like an operatic outburst of pure painting. Expect traditional Pakistani threadwork and stones along with Dabka and Zardozi work in this collection.
The label Asifa & Nabeel has been established for the past 13 years and is well renowned and respected for their Prêt a Porter, Haute Couture and Bridal lines. The brand currently retails across 3 of Pakistan’s major cities as well as to an international clientele. Indeed their signature style
is found in their flamboyant use of diverse fabrics and unique interplay of colors and cuts.