Elan's Collection at PFDC Sunsilk Fashion Week 2010

Held on Feb 16th, 2010 | Comments (0)
PFDC Sunsilk Fashion Week 2010
Designer: Elan

Khadijah Shah's bring her brand lan to fashion week with a complete collection of both Eastern Pret a Porter and Haute Couture inspired by the artist Saeed Akhtar and his latest works.

“The inspiration behind this collection comes for the art of Pakistan’s pre-eminent artist Saeed Akhtar. His latest work centers around tribal women, who he has given the most captivating aura in his paintings…I was able to design a whole collection based on their strangely beautiful faces and the energy in their form and movement. Quite simply, I can vividly imagine these gazelle like females gliding across the desert or reclining on the branch of a tree wearing one of the outfits from Élans PFW collection and being one with their surroundings. The collection is what I absorbed from his paintings primarily and then built upon by researching sub-continental tribal and desert landscape and culture.”

Khadijah Shah’s bring her brand Élan to fashion week with a complete collection of both Eastern Prêt a Porter and Haute Couture inspired by the artist Saeed Akhtar and his latest works. The Élan collection colour palette consists of olives, ochre’s, burgundies, crimson, deep hues of pink, burnt oranges and the essential black and gold. Indeed to the designer, these colours represent those of the sand, trees, sun, the evening desert sky and the colours in which tribal women are most often found. Expect ethnic embellishment with an emphasis on glass, maroori, zardozi and sitara work and fabrics including hand loom silks and chiffons.

Élan is a relatively young fashion label having been launched six years ago by Khadijah Shah. She is respected for her combination of intricate embellishments, flattering silhouettes and attention to detail in the construction of each outfit. Indeed each collection is conceived with glamour, elegance and versatility in mind. Khadijah Shah inherited her design aesthetic from her mother Aneela Shah, who had a small atelier and a loyal clientele for years before Élan was formerly launched. In a short span of six years, Khadijah has formalised and expanded this atelier and created an effective and influential place for her label in the Fashion Industry.

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Interviews

Khadija Shah of Elan talks to Fashion Central

I am a perfectionist which can be an irritant in day to day life but work wise it works out well because I never give a substandard product to my clients and hence I have satisfied customers who keep coming back. read full interview ›

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