In a first-of-its-kind venture in Pakistan, a high-end couture house, HSY known for their brilliantly produced fashion shows and modern twist on classically tailored clothes has designed a collection of women's and men's wear to be produced and distributed by Stoneage.
If Haute couture by HSY is the most sublime form of fashion, Stoneage is fashion at its most democratic.
Our roots are based in prêt and it is the heart and soul of our work. Ever innovative, we are intrigued by an amalgamation of opposing styles. Transformation is a key element of our signature approach as for us fashion is an anecdote to reality and a collaboration is truly reflective of global trends.
HSY-Stoneage, a line of premium, high-quality products are the result of artistic talent expertly combined with great craftsmanship, a cornerstone of the HSY design philosophy. This extraordinary collection presents a great opportunity for Stoneage to communicate the vision behind HSY; timeless elegance. With the extensive client repertoire that both parties command such an alliance is poised to have a tremendous impact on fashion retail.
As part of the Fall and Winter line for 2009, HSY-Stoneage apparel and accessories will be in available in stores nationwide on the 7th of November. Titled “Mystical Marine”, the collection is inspired by the luxurious nautical world of yachting and draws upon the mystical spirituality of the Ottoman dynasty. The color palette revolves around shades of indigo, the lines are clean and refined and the silhouette is elegant and glamorous. There is a strong use of bold solid colors with emphasis on fluid natural fabrics and jackets cut with expert precision. The collection will make its catwalk debut at Dubai Fashion Week in October.