Started out in 1994, Pakistani Fashion Designer Hassan Sheheryar Yasin worked both as a choreographer and as Fashion designer in various shows within Pakistan and in international shows in Dubai, London, New York City, and Toronto.
In 2000, Pakistani Fashion designer HSY introduced his own fashion label, HSY. Started out as bridal and formal wear couture, today it is recognized among top South Asian fashion labels in the world, with six stores functioning internationally and flagship studio housed in Lahore. Among very few Pakistani fashion designers, Fashion designer HSY has won international acclaim.
In 2003, Karachi-based Diva Magazine placed this Pakistani Fashion designer on the cover of their "Most Powerful People" and also as one of their 10 Faces of the Year. In 2007, this brilliant Pakistani Fashion designer also introduced HSY brand jewelry.
Fashion designer HSY is considered among the top Pakistani Fashion designers.