The collection drew inspiration from two of the constant forces at play in Pakistan, thus the tongue-in-cheek title of the collection, and hence was especially inspired by the Pakistani Army as they saved millions of their countrymen in the rural areas du
Day 4 marked the Closing Day of PFDC Sunsilk Fashion Week, November 2010, in Karachi. Day 4 was buzzing with fashion, music and high drama! The evening’s opening show was staged by Maria B., whose Fashion Week womenswear Prêt a Porter collection, “Tribal Militants” featured a diversity of fabrics such as pure cottons, khaddars, chiffons, denim, jute and silk along with knits. With an emphasis on prints, hints of culture, tribal bohemia and the sombre goth of military precision, a western silhouette was showcased. The collection drew inspiration from two of the constant forces at play in Pakistan, thus the tongue-in-cheek title of the collection, and hence was especially inspired by the Pakistani Army as they saved millions of their countrymen in the rural areas during the floods. Talking about her label the designer said “Internationally relevant and affordable fashion for the modern Pakistani woman" she display her collection in charity show called “Fashion Gives Back” in which the Fashion Week and other designers participated featuring live music from the famous band “Fuzon”. The charity show was produced by HSY and styled by Asmaa Mumtaz .
Maria B. is the largest manufacturer and retailer of women’s fashion in Pakistan. Her eponymous brand was launched with a vision to revolutionize women’s retail in the country and to create Pakistan’s first women's fashion brand after her graduation from the prestigious Pakistan School of Fashion Design in 1998. Today, Maria B. has 11 outlets across the country and 5 brands under the label including: Mafia Casuals, Mgirl, Maria B. Evening, Maria B. Lawn and Maria B. Brides. In 1997 Maria won an international fashion competition held in Belgium by the name of “Les Etoiles de la Mode”. Here she was also named as one of the three upcoming designers in the world.
Maria B. has always worked on an export oriented strategy, for which purpose her product lines have been displayed at fashion events across the world including in Chicago, U.S.A. (2001), Paris, France (Prêt-à-porter, 2001), New York, U.S.A. (2002), Bangkok, Thailand (Bangkok International Fashion Fair, 2002), Birmingham, U.K (South Asian Fashion Mela, 2002), Los Angeles, U.S.A. (2003), Washington D.C., U.S.A (2004), and Manchester, U.K (Asian Brides Show, 2004). Maria B.’s future plans look to double the existing workforce to meet production requirements for the new London outlet and export related production for the U.A.E. and U.K. Maria B. is currently available in Lahore, Karachi, Islamabad, Faisalabad, New Delhi, Dubai and Manchester. The label showcased its womenswear Prêt-à-porter collection “Urban Rajistan” drawing inspiration from the state of Rajistan at the debut PFDC Sunsilk Fashion Week in February 2010.