The Day 4 of PFDC Sunsilk Fashion Week 2014 kicked off on 13th April at Expo Center, Johar Town, and Lahore. High end design fashion retailers, designers, textile manufacturers and buyers, presented their latest Lawn/Spring Collection has participated and showcased their yearlong creations in the event.
The concluding Voile show of the day was showcased by Lakhani Silk Mills Spring/Summer 2014 collection. Lakhani PFDC Collection has high class products made from superior material, utilizing their state of the art technology & equipment. She comes this time with some beautiful vibrant colours charm plus with touch of modernity. Vintage style of embroidery patterns on the shirt with slack further enhanced by open gowns are of attraction for every viewer.
To entertain the visitors, media, show biz personalities and fashionistas Day 4 of PSFW marked the return of Magnum with their Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. The makeup and styling done by the creative teams at Nabila’s and NGENTS.
The event is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV, Style360 is the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & PR.
Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Lakhani collection with elaborated constructed silhouettes, and abstract embroidery.
