HSY bring to Lahore his couture menswear and women's wear collection entitled â€˜Mumtaz Jehanâ€™ The inspiration for this collection is drawn from the inherent beauty of life.
“Although HSY has been actively involved in multiple fashion events across the globe, with countless individual and group shows to its credit, it is always with immense pride and pleasure that we display our collection at home”
HSY brings to Lahore his couture menswear and women's wear collection entitled ‘Mumtaz Jehan’ The inspiration for this collection is drawn from the inherent beauty of life.
Established in 2000, HSY is predominantly a bridal house specializing in couture best known for combining contemporary silhouettes with traditional techniques of old. Indeed this synthesis is the cornerstone of the design philosophy at HSY. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harpers Bazaar. Hassan himself holds an honours degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicate De La Couture Parisienne, France. Currently serving as a member of the board of directors of the Pakistan Fashion Institution, Hassan is also one of the founding members of the PFDC and the recipient of multiple ‘Designer of the Year’ awards including the Ahlan Fashion and Lifestyle awards 2009, the Lux Style Award in 2005 as well as in 2007 in Malaysia, the Most Stylish Fashion Icon at the MTV Style Awards in 2008 and Style Guru of the year by Indus Style awards in 2007. One of the I.Q magazine’s top 20 Fashion Icons of the world in 2009 and amongst Ahlan’s Hot 100 people 2009 and 2010, Hassan has been actively involved in the world of fashion for over 15 years.