9th PFDC Sunsilk Fashion Week 2016 features HSY Limited collection.
The HSY Limited collection in collaboration with the Kashf Foundation followed on the 4th day of PFDC Sunsilk Fashion Week 2016. Indeed this collection was borne out of HSY’s commitment to empower more women and lesser privileged communities in Pakistan as part of his mantra, Giving is the new Achieving – an initiative that he first launched in 2014 with his Sher collection.
The collection payed homage to the rural working women in Pakistan and is a representation of the Kashf Foundation’s 20 year journey. Inspired by strong, independent women from all walks of life, the HSY Limited for Kashf Foundation collection combines a variety of functional yet chic outfits, in neutral, earthy tones.
With shorter hemlines and fuller pants with focus given to unique textures and detailed craftsmanship; in mercerized cotton, chiffon, organza and silk, the collection was made up of wearable, easily layered separates that can be styled in different ways so as to let your personality shine through. Though the collection lays such a strong focus on traditional craftsmanship, the end result was truly practical and contemporary.