Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the 'New King of Couture' by Harper's Bazaar magazine he showcased hi stunning collection at PFDC Fashion Week 2010.
HSY’s collection was indeed the finale show at the second PFDC Sunsilk Fashion Week. HSY brought to Karachi his menswear and womenswear Prêt-à-porter collection entitled “Metamorphosis”. This was inspired by the design house’s journey and represented a "coming into our own" of the label. A variety of pure fabrics were utilised in the collection where contemporary silhouettes were enhanced with crafts from across the regions of Pakistan. Renowned designer Deepak Perwani walked the ramp for HSY.
Referring to the current situation of the fashion industry the designer said, “Our current environment is one marked with uncertainty and instability. It is thus more important than ever before that the fashion industry comes together as a united front and shows that regardless of the situation fashion is a business responsible for the livelihoods of thousands and must go on.”
Established in the year 2000, HSY is predominantly a bridal house specializing in Couture, best known for combining contemporary silhouettes with the traditional techniques of old. Indeed this synthesis is the cornerstone of the design philosophy at HSY. He showcased his collection charity show called “Fashion Gives Back” in which the Fashion Week and other designers participated featuring live music from the famous band “Fuzon”. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine. Hassan himself holds an honours degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicale De La Couture Parisienne, France.
Currently serving as a member of the board of directors of the Pakistan Institute of Fashion and Design, Hassan is also one of the founding members of the PFDC and the recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle Awards in 2009, the Lux Style Award in 2005 and in 2007, the Most Stylish Fashion Icon at the MTV Style Awards in 2008 and Style Guru of the Year by Indus Style Awards in 2007. One of I.Q Magazine’s Top 20 Fashion Icons of the World in 2009 and amongst Ahlan’s Hot 100 people of 2009 and 2010, Hassan has been actively involved in the world of fashion for over 15 years. Inspired by the inherent beauty of life, HSY showcased his couture menswear and womenswear collection entitled ‘Mumtaz Jehan’ at the debut PFDC Sunsilk Fashion Week in February 2010.