Body Focus’s Collection at PFDC Sunsilk Fashion Week 2010

Body Focus's Collection at PFDC Sunsilk Fashion Week 2010
Body Focus's Collection at PFDC Sunsilk Fashion Week 2010

Iman Ahmed brings her acclaimed label, Body Focus Museum to fashion week with a Pret a Porter womenswear collection entitled 'Flights of Fantasy and Escapism'.

“It is the element of universality which I try to blend with various design and multicultural elements, keeping the end product modern, elegant and poetically pared down…with each piece paying homage to the body , treating it like a sensual piece of art.”

Iman Ahmed brings her acclaimed label, Body Focus Museum to fashion week with a Prêt a Porter womenswear collection entitled “Flights of Fantasy and Escapism”. Inspired by the melting pot of cultures with a specific influence by the Greek culture, this collection will include both Prêt and luxury Prêt pieces in pure silks and georgettes staying true to the brands’ signature contemporary chic style.

The Body Focus Museum was launched by Iman Ahmad in 1988 with a focus on contemporary elegance. The brand is coveted for its universality and functionality combined with the House’s lean and spare lines, fine tailoring and defined silhouettes. Iman herself is one of the pioneers of the Pakistani Fashion Industry and a precursor to the minimalist creations of younger designers.  In 2009, Iman Ahmed won the award for best Prêt wear designer at the prestigious Lux Style Awrads. Iman’s muse and guiding light, is the female form and her raison d’être has always been to accentuate the sensuality of the female figure in a subtly inspiring way.

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