Pakistan’s most anticipated bridal show, Pantene Bridal Couture Week (PBCW) managed by HUM TV Network Ltd., kicked off here at the Expo Center Karachi with a bang, showcasing the latest bridal trends of the region. PBCW endeavors to promote Pakistan’s seasoned and new aspiring fashion talent both on the domestic and international platform.
Day 1 at PBCW kicked off with renowned Amir Adnan presenting his collection inspired by the historic devotional poetry of Amir Khusro, in the honor of Hazrat Ali’s noble memory and praising his bravery in the face of injustice and falsehood.
All groom dresses are highly adorned with beautiful zari and dabbka work. Moreover, Amir Adnan groom collection also includes beautiful long shirts and kameez along with stylish frocks. Men sherwanis and kurtas were designed with intricate embroideries in bright colors. Equally lyrical, Amir Adnan’s interpretation of these words has been epitomized in this collection. Crafted in one organic fabric, linen – the entire collection pays homage to the early days of Islam, the bravado and devotion that fuelled it through centuries.
The lines were simple and linear, creating a range of kurtas, pyjamas, shalwars, vests, short jackets, and of course, sherwanis. Dominant colours were khaak (khaaki), sabz (green), lahoo(red), dhaath (metals), mashq (old leather) and moonga(coral).
As is PBCW’s trademark, this time too there were enthralling entertainment sequences. A special dance performance by the glamorous Mahwish Hayat left the audience mesmerized. Choreographed by Nigah, the performance received great applause and appreciation from the attendees. The show was produced by the in-house team of HUM Network, choreographed by the designer and choreographer extraordinaire HSY. The make-up and styling was done by Saba Ansari and her team at Sabs.
The event is powered by Telenor, its radio partner is FM106.2, and food partner BURGER KING and fragrance partner is Junaid Jamshed J. PBCW is refreshed by Diet PEPSI. Faisal Farooqui and his team at Dragonfly along with in-house photographers Ahsan Qureshy and Haris Usmani are engaged for all official photography of the event.The PR of the event is being handled by the PR department of HUM Network Ltd and Xenith PR.
Day 1 at PBCW 2014 Featured Amir Adnan collection inspired by historic devotional poetry of Amir Khusro, Amir Adnan is known out to be one of the well known designers who have always appeared with something unique looking for the men.
