Launch Event of Sara Rohale Asghar The Royal Attire Collection

Fashion designer Sara Rohale Asghar showcasing The Royal Attire at PFDC L’Oréal Paris Bridal Week 2017!

Sara Rohale Asghar (SRA) is set to showcase ‘الملکیتہ ولملابس/The Royal Attire’; a devouring journey through the elaborate lifestyle of the mystic Arabian world at the forthcoming PFDC L’Oréal Paris Bridal Week 17 on Sunday 15th October 2017.

In celebration of the brands participation, Sara Rohale Asghar held a preview of her collection during brunch at one of Lahore’s leading restaurant Cosa Nostra. The event was well attended by a diversity of fashion industry leaders and esteemed members of the press alike. Event was managed by Aysha and Faisal of Kathasarita with Public Relations by Osman Rehman of OUR Solution & Shireen Rehman.

‘ الملکیتہ ولملابس /The Royal Attire’ by SRA collection is fused with a persona of larger than life grandeur, painting festivity, merriness and celebration through heavily embellished rich Kim Khaabs, dewy tissue and flowy nets to capture the royal spirit of the collection. Ranging from dusky grey to earthy peaches and finally ending in the classic red bridal ranging from elaborate Alines Farshi lehangas, structured ball gown skirts to slightly tapered straight line shirts.

On this occasion Sara Rohale Asghar has said “PLBW17 is one of the country’s most prestigious and much awaited fashion events, hence I am extremely excited to be a part of it and eager to showcase my collection.”

The campaign features Mehreen Syed, Sabeeka Imam and Alyzeh Gabol captured by Ather Shahzad at Quaid-e-Azam Library Lahore, with Hair and Makeup Shahzad Raza and set design by Aysha & Faisal of Kathasarita and jewelry by Karak Jewellers.

For showcase jewelry SRA has collaborated with Jaipur & Co. Jewellery and music by Rakae Jamil.

The Sara Rohale Asghar (SRA) label philosophy is very precise as the team experiments with new trends, indulging in traditional and cultural heritage that encourages SRA to play with colours and enhance creativity with each passing year.

Sara Rohale Asghar Collection Launch Event Pictures


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