The luxury shoe brand "Insignia" from the house of Stylo has successfully opened its new brand store on in Islamabad.
The brand store is opened in Centaurus Mall , Islamabad in order to celebrate its 2nd year anniversary by opening up a store in Centaurus Mall. A Brand that’s devoted to a life of style. The event was managed by Bilal Mukhtar Events & PR. Many designers, couples, celebrities and general public. Insignia is targeting a niche segment of the market belonged to the SEC A and A+ with primary target market is professional women and young ladies who are brand conscious and to have a style statement. Insignia promise high quality, excellent durability at a value added price.
The famous Pakistani models and celebrities were spotted by the media on the grand opening of “Insignia brand store” namely, Aneela Azhar, Maheen Shahbaz, Natty, Sofia Mir, Maria Abbasi, Huzaifa Siddiqui, Khalid Sulman, Khawaja Eesa, Faizan Ahab, Saima Khan, Azra Amir, Khadeeja Qasymi and many more.
In 2012, insignia opened its doors in Lahore with two outlets and later in Faisalabad. This time the brand promising “high street lifestyle” is back with the bang by opening their one more outlet in the city of progress and innovation.
The brand has differentiated, unique and is highly appealing durable good amongst the buyers. Along with their product socialization the brand opted for demographic market segmentation in which the female makes up roughly 25%. Now the brand has positioned its self with brand differentiation strategy in consumer minds.
The Insignia has wide product offering which aims to purses complete style statement and to build price-value-quality relationship with our customers. Insignia is in the race of leaving behind the international brands , the quality of bags and shoes are made of 100% leather and in different material like denim/fabric with dark fondant color schemes are used in its pure leather a form, is on the competitive advantage and a point of parity to distinguish this brand with the rest. Insignia soon will be seen at a global level if they go for market penetration across the world this will not only allow for geographic and global coverage but may also attract new customers.